Damage and destruction Essay Example for Free

Damage and destruction Essay A suicide attack, also known as suicide bombing, homicide bombing, or kamikaze is an attack intended to kill others and inflict widespread damage and destruction, in which the aggressor is expecting or intending to die in the process. The concept of self-sacrifice has long been a part of war. However, many instances of suicide bombing today have intended civilian targets, not military targets alone. â€Å"Suicide bombing as a tool of stateless terrorists was dreamed up a hundred years ago by the European anarchists immortalized in Joseph Conrad’s Secret Agent’. † (Feldman, 2006). The ritual act of self-sacrifice during combat appeared in a large scale at the end of World War II with the Japanese kamikaze bombers. In these attacks, airplanes were used as flying bombs. Later in the war, as Japan became more desperate, this act became formalized and ritualized, as planes were outfitted with explosives specific to the task of a suicide mission. Kamikaze strikes were a weapon of asymmetric war used by the Empire of Japan against United States Navy and Royal Navy aircraft carriers, although the armored flight deck of the Royal Navy carriers diminished Kamikaze effectiveness. Suicide attacks were used as a military tactic aimed at causing material damage in war, during the Second World War in the Pacific as Allied ships were attacked by Japanese kamikaze pilots who caused maximum damage by flying their explosive-laden aircraft into military targets, not focused on civilian targets. During the Battle for Berlin the Luftwaffe flew Self-sacrifice missions (Selbstopfereinsatz) against Soviet bridges over the River Oder. These total missions were flown by pilots of the Leonidas Squadron under the command of Lieutenant Colonel Heiner Lange. From 17 April until 20 April 1945, using any aircraft that were available, the Luftwaffe claimed that the squadron destroyed 17 bridges, however the military historian Antony Beevor when writing about the incident thinks that this was exaggerated and that only the railway bridge at Kustrin was definitely destroyed. He comments that thirty-five pilots and aircraft was a high price to pay for such a limited and temporary success. The missions were called off when the Soviet ground forces reached the vicinity of the squadrons airbase at Juterbog. (Beevor). Suicide bombing is a popular tactic among Palestinian terrorist organizations like Hamas, Islamic Jihad, and the Al-Aqsa Martyrs Brigade. Bombers affiliated with these groups often use so-called suicide belts, explosive devices (often including shrapnel) designed to be strapped to the body under clothing. In order to maximize the loss of life, the bombers seek out cafes or city buses crowded with people at rush hour, or less commonly a military target (for example, soldiers waiting for transport at roadside). By seeking enclosed locations, a successful bomber usually kills a large number of people. In Israel, Palestinian suicide bombers have targeted civilian buses, restaurants, shopping malls, hotels and marketplaces. (Analysis: Palestinian suicide bombings). Palestinian television has aired a number of music videos and announcements that promote eternal reward for children who seek shahada, which Palestinian Media Watch has claimed is Islamic motivation of suicide terrorists. The Chicago Tribune has documented the concern of Palestinian parents that their children are encouraged to take part in suicide operations. Israeli sources have also alleged that Hamas, Islamic Jihad and Fatah operate Paradise Camps, training children as young as 11 to become suicide bombers. Papes Dying to Win: The Strategic Logic of Suicide Terrorism (2005) contradicts many widely held beliefs about suicide terrorism. Based on an analysis of every known case of suicide terrorism from 1980 to 2005 (315 attacks as part of 18 campaigns), he concludes that there is little connection between suicide terrorism and Islamic fundamentalism, or any one of the world’s religions . Rather, what nearly all suicide terrorist attacks have in common is a specific secular and strategic goal: to compel modern democracies to withdraw military forces from territory that the terrorists consider to be their homeland (p.4). The taproot of suicide terrorism is nationalism, he argues; it is an extreme strategy for national liberation (pp. 79-80). Papes work examines groups as diverse as the Basque ETA to the Sri Lankan Tamil Tigers. Pape also notably provides further evidence to a growing body of literature that finds that the majority of suicide terrorists do not come from impoverished or uneducated background, but rather have middle class origins and a significant level of education. In a criticism of Papes link between occupation and suicide terrorism, an article titled Design, Inference, and the Strategic Logic of Suicide Terrorism (published in The American Political Science Review), authors Scott Ashworth, Joshua D. Clinton, Adam Meirowitz, and Kristopher W. Ramsay from Princeton charged Pape with sampling on the dependent variable by limiting research only to cases in which suicide terror was used. In a response to the article, Pape asserted that he dealt with these objections sufficiently in his book, and that he had not sampled at all, but rather included the universe of suicide terrorist attacks. (American Political Science Review, 2008). References Feldman, Noah. (29 Oct 2006). Islam, Terror and the Second Nuclear Age Beevor, Antony. (2002). Berlin: The Downfall 1945. Penguin Books. Analysis: Palestinian suicide bombings (May 2008). American Political Science Review. Volume 102, Issue 02, pp 269-273.

Grapes of Wrath Essay: Prejudice Against Immigrants Exposed :: Grapes Wrath essays

The Grapes of Wrath: The Californians Prejudice Against Immigrants Prejudice is a strong word. It is the kind of word that leaves a bitter taste in the mouth. One of Steinbeck's themes in the novel, The Grapes of Wrath, is the prejudice against the migrant workers by the financially established Californians. Steinbeck provides four clear examples of prejudice; the man whose children died of starvation, the fishing story, the California police officer and the history of the Californians. On the way to California, the Joad's encountered other people that had already been to California and were now returning. One of these encounters, with the ragged man with the sunburned face, is described on page 242. The ragged man had children that died because wages were too low and work was too scarce to afford food for his children and wife. His story was one of pain and despair and was evidence of the cruel and inhumane treatment which resulted from the California farmers prejudice towards the migrant workers. Later, the Joads stop by a river where Tom and his Father find a spot to go swimming. Two men, a man and his son, who asked if they might also join them in swimming, promptly join them. The men start talking and it turns out that the other two men have just come from California. They tell a story describing the conditions as very unsafe and uncomfortable and mention the prejudice against the workers. Subsequently the Joads paid no head to this warning either. Hence, they traveled on, only to meet up with a very dispassionate police officer. The police officer gave the Joads a first hand experience of the prejudice that Californians had against the migrant workers. The policeman treated the migrants with no respect. This officer, who undoubtedly had taken an oath to uphold the law and promote the public good, would have been more happy see the Joads drop off the face of the earth than see them in California. The Corollary chapter Nineteen deals with the history of California. How it was settled by the feverish Americans. Through these descriptions we can start to understand the Californians prejudice against the migrant workers. The chapter describes the initial owners of the land, the Mexicans, as being "weak and fed". This description would suggest that the Mexican's were like well fed livestock. Grapes of Wrath Essay: Prejudice Against Immigrants Exposed :: Grapes Wrath essays The Grapes of Wrath: The Californians Prejudice Against Immigrants Prejudice is a strong word. It is the kind of word that leaves a bitter taste in the mouth. One of Steinbeck's themes in the novel, The Grapes of Wrath, is the prejudice against the migrant workers by the financially established Californians. Steinbeck provides four clear examples of prejudice; the man whose children died of starvation, the fishing story, the California police officer and the history of the Californians. On the way to California, the Joad's encountered other people that had already been to California and were now returning. One of these encounters, with the ragged man with the sunburned face, is described on page 242. The ragged man had children that died because wages were too low and work was too scarce to afford food for his children and wife. His story was one of pain and despair and was evidence of the cruel and inhumane treatment which resulted from the California farmers prejudice towards the migrant workers. Later, the Joads stop by a river where Tom and his Father find a spot to go swimming. Two men, a man and his son, who asked if they might also join them in swimming, promptly join them. The men start talking and it turns out that the other two men have just come from California. They tell a story describing the conditions as very unsafe and uncomfortable and mention the prejudice against the workers. Subsequently the Joads paid no head to this warning either. Hence, they traveled on, only to meet up with a very dispassionate police officer. The police officer gave the Joads a first hand experience of the prejudice that Californians had against the migrant workers. The policeman treated the migrants with no respect. This officer, who undoubtedly had taken an oath to uphold the law and promote the public good, would have been more happy see the Joads drop off the face of the earth than see them in California. The Corollary chapter Nineteen deals with the history of California. How it was settled by the feverish Americans. Through these descriptions we can start to understand the Californians prejudice against the migrant workers. The chapter describes the initial owners of the land, the Mexicans, as being "weak and fed". This description would suggest that the Mexican's were like well fed livestock.

Effect of Milk Advertising Essay

The milk of the cow is most widely used by humans, but the milk of the mare, goat, ewe, buffalo, camel, ass, zebra, reindeer, llama, and yak is also used. The composition of milk varies with the species, breed, feed, and condition of the animal. Jersey and Guernsey cows produce milk of high butterfat content; Holsteins produce larger quantities of milk but with a lower butterfat content. Milk prepared for sale is often homogenized; in this process it is pumped under pressure through small openings to break up the milk-fat globules, thus ensuring an equal distribution of fat throughout the milk rather than permitting it to rise to the top as cream. In most countries where milk is a commercial product, it is subject to regulations concerning its composition (i. e. , the proportion of butterfat and other solids) and its purity, with sanitary measures in force that cover milk handlers, herds, plants, and equipment. Pasteurization (partial sterilization by heating) checks bacterial growth, thereby making milk safer to drink and increasing its keeping qualities and range of transport. Milk, an almost complete food, consists of proteins (mainly casein ), fat, salts, and milk sugar, or lactose , as well as vitamins A, C, D, certain B vitamins, and lesser amounts of others. (Many people are unable to digest milk after childhood because they stop producing an enzyme needed to break down lactose, but usually they still can digest yogurt, hard cheeses, and lactose-reduced milk products.) Commercial dairies often supplement natural vitamin D with a concentrate. Milk is a major source of calcium and a good source of phosphorus. Low-fat and skim milk fortified with vitamins A and D have the same nutritional value as whole milk, but with fewer calories and less cholesterol . Whole milk has 3. 5% milkfat, low-fat milk 1% to 2%, and skim, 0. 5%. Heavy cream has a minimum of 36% milkfat, half-and-half not less than 10. 5% nor more than 18%. A patent was issued for the production of dried milk in Great Britain in 1855, and for concentrated milk in the United States to Gail Borden in 1856. The two types of concentrated milk are condensed and evaporated; condensed milk is a sweetened product (over 40% sugar), and evaporated is unsweetened. Dried, or powdered, milk is made by passing a film of partially evaporated milk over a heated drum or by spraying it into a heated chamber in which the particles dry. Malted milk is a dried mixture made of milk and the liquid from a mash of barley malt and wheat flour. Bibliography See S. K. Kon, Milk and Milk Products in Human Nutrition (1972); T. Quinn, Dairy Farm Management (1980); D. Carrick, Milk (1985). The Columbia Electronic Encyclopedia ® Copyright  © 2007, Columbia University Press. Licensed from Columbia University Press. All rights reserved. www. cc. columbia. edu/cu/cup/ milk Liquid secreted by the mammary glands of female mammals to nourish their young. The milk of domesticated animals is also an important food source for humans. Most milk consumed in Western countries is from cows; other important sources include sheep, goats, water buffalo, and camels. Milk is essentially an emulsion of fat and protein in water, along with dissolved sugar, minerals (including calcium and phosphorus), and vitamins, particularly vitamin B complex. Commercially processed cow’s milk is commonly enriched with vitamins A and D. Many countries require pasteurization to protect against naturally occurring and artificially introduced microorganisms. Cooling further prevents spoilage (souring and curdling). Fat from whole milk (about 3. 5% fat content) can be removed in a separator to produce cream and leave low-fat milk (1–2% fat) or skim milk (0. 5% fat). Milk is usually homogenized, forced under high pressure through small openings to distribute the fat evenly. It may also be condensed, evaporated, or dehydrated for preservation and ease of transport. Other dairy products include butter, cheese, and yogurt. INTRODUCTION This study will evaluate the influence of culture and cultural values on style of appeals used in advertising Peak Milk â€Å"its in you† to Nigerians. Also, it uses the eclectic method to decipher advertising strategies that appeal to Nigerians. The advertisement [see appendix A] is perceived as an epitome of what appeals to Nigerians because it cuts across age, gender, and lifestyle in the Nigerian society. To further understand this, a semiotic analysis is used to â€Å"decode elements of visual images† (Seale, 2004 p.274), as well as encoded message using the signified and signifier. 2 BACKGROUND Royal Friesland Campina, a Netherlands based company, established West African Milk Company (WAMCO) in Nigeria in 1974 (Friesland campina). They are the producers of Peak milk, a diary product which is the market leader in diary based nutrition in Nigeria (Nigerian bulletin). Therefore, one would ask should companies that are market leaders spend heavily to promote their brand given that â€Å"there is no direct link between a commercials and product usage in the mind of consumers† (Mooij, 2005 p. 275). bBut, she also affirmed that advertising works in diverse ways. Thus, the aims of this study, to find out how advertisers effectively appeal to the Nigerian market? According to World Bank report, â€Å"Nigeria is the largest country in Africa with a growing population of 148 million people, about 200 ethnic groups and 500 indigenous languages†. It is also perceived to be the second largest economy in Sub Sahara Africa. One can deduce from this that it is a multi ethnic nation enriched with diverse norms and values. In this case, how can advertisements reach out to this populace knowing the diversity that is inherent in the nation? In order words, what appeals to Nigerians? 3 SEMIOTIC ANALYSIS To understand the appeals and cultural dimensions employed in this advert, the entrenched message has to be worked out using semiotics analysis especially because â€Å"symbolism is highly used in high context culture† (Mooij, 2004 p. 33). As indicated by Baldwin, 2004 p. 51 â€Å"semiotic is the systematic study of sign† used to decipher the denoted and connoted meanings embedded in advertisements. But, it is less objectiveity and generalizable because of its reliance on personal interpretation of the researcher (Seale, 2004 p. 272). Embedded in this adverts are signs which can be understood by the â€Å"relationship between signifier and signified† (Seale, 2004 p. 273). This illustrates how â€Å"the signifier of the overt meaning in an advertisement has a function of its own† (Williamson, 1978 p. 19). In this scene, the product (the only time it appears in the advertisement) is placed by the endorser while preparing for training. The sign could be interpreted in different ways with one being that the product helps Nwankwo Kanu to become even better. Here, the significance of milk is transferred to Nwankwo’s performance. From the advertisement one can see that â€Å"this correlation is non-sequential [because] the two things are not linked by †¦ a narrative but by their place in a picture† (Williamson, 1978 p. 19). â€Å"The transference of significance [also] does not exist in the advertisement, but requires us to make the connection† (Williamson, 1978 p. 18). It was not stated in the advertisement that Nwankwo Kanu is succeeding because of his consumption of Peak milk or milk makes oneyou achieve one’s your ambitions, therefore, this meaning does not come into place until the transference is completed by the audiencewe complete the transference ourselves. Transference cannot occur if the object (peak milk) does not have any significance to be transferred. That is to say that a system of meaning must already exist in which milk is seen as a nutritious fluid that â€Å"contains some health promoting component† (Barlic, 2001 p. 3). Also, there is no direct correlation between Kanu and Peak milk in the advertisement but, the milk is strategically positioned [see appendix B] in other to create assumption in the mind of the viewers. The link relates to what Nwankwo Kanu means to Nigerians. This advertisement â€Å"presents this transference of meaning to viewers as fait accompli† (Williamson, 1978 p. 25) because it is only in the advertisement that this transference takes place. 4 CULTURAL VALUES OF NIGERIANS Goodenough 1971, cited in Usunier et al 2005 p. 5 defined culture as â€Å"a set of beliefs or standards shared by a group of people which helps the individual decide what is, what can be, how to feel, what to do and how to go about doing it† (Usunier et al, 2005 p. 5). It is seemingly the attitude and behavior that characterizes the functioning of a group (answers. com) and could also be said to be the attributes and values of a set of people. Cultural values is alleged to be the â€Å"root of consumer behaviour which is a process where people use ideas and experience to satisfy needs and desires† (who said this) therefore, advertisements of products should be adapted to a nation’s dimension of culture (Mooij 2004 p. 2). Relating this to Nigeria, Hofstedes’ dimension of culture propagates that Nigeria is a high power distance nation which is also very collectivist and has a low uncertainty avoidance nature. It is also seen as a short term oriented populace and is midway in the masculinity index [see appendix C]. From the Hofstedes’ classification of Nigeria, it could be said that there is a visible sign of status and ambition mentality with results being attributed to one’s own ability (Hofstede 2005), though identity most often is based on social network whereas, a very result oriented driven (mooij 2004) attitude is maintained. 4. 1 RELATING THE ADVERTISEMENT TO HOFSTEDES MODEL Advertising is believed to be the most culture-bound element in the marketing mix since it is highly influenced by culture which happens to be the most important factor in explaining information found in advertising (Usunier, 2005 p. 413). This is vital because response towards product based one’s interpretation of advertisement is often biased by cultural influence [see appendix D]. (this sentence is not clear) * The son’s respect for his dad and achievements depicts High power distance of Nigerians. * The likelihood of the son to follow his father’s foot step (hair style, football skills displayed) [see appendix E] shows the collectivist side of Nigerians. * Nwankwo Kanu being very ambitious despite shortcoming and high level of responsibility displayed illustrates the masculine character of Nigerians. * The ability to remain calm in adversity, less anxiety and relaxed atmosphere proves the low uncertainty avoidance nature. * Ability to focus on goal portrays short time orientation. (is it short time or short term? cos u earlier said short term) 5 ADVERTISING PEAK MILK TO NIGERIANS: USE OF APPEALS. Known to be among the happiest people on earth, Nigerians are fighters whom despite all odds try to actualize their dreams hence the slang â€Å"suffering and smiling† (mypenandpaper). As a result of this, success and achievements are celebrated. The core values that characterize Nigerian culture are achievements, materialism and sense of pride. Advertisers try to target these core values in orderother to target Nigerian attitude towards advertising messages which focuses on self improvement and achievement of personal goals as well as collective goals but overall, the feeling of harmony with others. In other to sell products, it has been discovered that â€Å"advertisers rely overwhelmingly on persuasive messages to sell product and services(where is the closing quotation sign? ) also minding the fact that â€Å"consumers have favourable attitudes towards messages that reflect their own socio-cultural values† (Alozie, 2009 p. 1) [see appendix F]. The main plot of this advertisement is brand retention. It appeals to Nigerians by using a positive figure in Nigeria and his son telling his success story thereby, associating the brand to his success. Agrawal 1995, cited in Usunier 2005 is of the belief that â€Å"‘cultural sensitivity†(be consistent with quote sign)’ is generally portrayed in advertisement via the use of appeals (p. 413). Tellis 2004 noted three major forms of appeals in advertising which are arguments, emotions and endorsement (p. 23) but two are mostly inherent is this advertisement. 5. 1 CELEBRITY ENDORSEMENT Oguntimehi believesbeliefs that it is â€Å"a battle for advertises to entice television target audience into viewing a commercial†. For this reason, they use celebrities to endorse brands and create a general conditioning procedure (Till, 2008 p.180) which makes the advertisement very successful in terms of keeping public’s attention throughout the duration of the advert, and also heightening retention which would ultimately lead to purchase intention of the product [see appendix G]. This can only be achieved if the audience is familiar with the endorser and identify with the source (Oguntimehi, 2009). Prior to this advertisement by peak milk majority of Nigerians do not know or have not seen Kanu’s son therefore this grabs their attention. (Tellis, (2004 p.179) pointed out that â€Å"celebrities tend to be unpredictable and can hurt brand by their behavior and statements†. However, Till noted that â€Å"the use of celebrity endorsers is profitable despite the risk involved† (Till, 2008 p. 182). Two very important models based on the work of social psychologists should be taken into account while shopping for endorsers. These are, the Credibility model and the Attractiveness model which depicts the trustworthiness of the endorser and the likeability as well as the familiarity of endorser respectively (Till, 2008 p. 183; Tellis, 2004 p.182). This advertisement features Kanu simply known as ‘Kanu’ and nicknamed ‘papilo’: Nigerians’ most decorated soccer player, striker for the National team of Nigeria and for the English Club, Portsmouth (Okon, 2009). His enthralling performance and being one of Africans most highly recognized footballer in the history of football (Okon, 2009), has endeared him to the hearts of millions of Nigerians. According to (Okon, 2009), even though celebrities have an aura of greatness in the eyes of the public, it is germane that they ideally fit the brand being projected. Since milk is seen as very nutritious and has high content of vitamins and minerals, it strategically aligns with the endorser used because of his health history and continuous success. It is believed that their popularity posses the power to influence consumers to swap loyalty to the endorsed brand as well as make such adverts linger continually in the public’s memory (Okon, 2009). This is coherent with the elaboration likelihood model where â€Å"affect transfer is considered to be stronger in low-involvement situations† like buying milk (Till, 2008 p. 182). 5. 2 EMOTIONAL APPEAL. Advertising has the power to attach emotional values to the brand which in turn builds positive reputation (Thomas 2008). According to (Fill, (2009 p. 520), advertisers often use â€Å"emotion-based messages† to make distinctions in products placement especially when there is little or no differentiation between its products and that of competitors. Therefore, this appeal uses characters within a plot to pass across emotional messages in drama like scenes (Tellis, 2004 p. 23) so as to grab consumers’ attention. Due to consumersthem preferring characters that can be identifiedthey can identify with (Usunier, 2005 p.419), in advertising the Peak brand the advertisers made use of a personality that every Nigerian across all gender, tribe, religion and ages can relate with. Also used is the subliminal effect which further entrenches the product value in the mind of the populace consequently anytime you think of Kanu’s trail, success or even his son, you think of Peak milk (prior to the advertisements majority of Nigerians did not know Kanu’s son). This also appeals to the collectivist nature of Nigerians in order to build brand loyalty which is a â€Å"key concept in collectivist cultures and spreads from people to product† (Usunier, 2005 p.93). Hofstede notes that cultures with lower uncertainty avoidance like the West African Region have tendency to ask for less information since information reduces uncertainty which they are not prone to (Hofstede 2005). One could see that the advert does not supply any information about the product. This could be as a result of Nigerians being low uncertainty avoidance in addition to the advertisers trying to create an impression in the mind of the populace in other to establish the product in their minds by associating its product to the emotional past of Kanu in that way giving the product added value. Time is not viewed as a linear fashion rather as a composition of events that have occurred. Generally, Nigerians are known to operate a two-dimensional time phenomenon- a long past and present (Alozie, 2003). This advert makes reference to past victory as a nation in the 1996 Olympics and Kanu’s victory over his health. According to (Wilson, (2005 p158), the trend of using nostalgia as a way to sell various products is not new. It is a â€Å"bittersweet emotion† (Wilson, 2005) so its application has to be well thought of. The advert â€Å"clearly attempts to trigger†(who said this? ) nostalgia in consumers as well as potential ones. The advertiser used images from the past to attract the publics’ attention (Nigeria’s victory in 1996 Olympics a feat that everyone desires to see again). The advert does not provide facts about the product, identification with the brand comes only at the end of the commercial (Mooij 2004 p. 135) it drives at associating certain traits with the product so when you think of those traits, automatically you think of the product. It focuses more on emotional appeal thus associating the product with achievements despite all odds which could be said to be the core value of Nigerians. According to Decision Analyst, the extent to which an advertisement succeeds is dependent on the strength of the creative concept. 6 SLICE OF LIFE Slice of life appeals to self esteem (Taflinger 1996). According to answers. com â€Å"it is the actual experience represented realistically and with little alteration. † Shilbury, et al (2003: 176) stated that, â€Å"‘Slice of life advertising uses some aspect of daily life as a part of the advertising. The intent behind this approach is to communicate messages and images to consumers that they can relate to†Ã¢â‚¬â„¢. Despite this, (Fill, C. (2009 p. 518) is of the view that the message should be presented in such a way that the receiver can identify immediately with the scenario being presented. Fill’s view relates with this advertisement in the sense that the storyline used can be related to by every Nigerian (the story of the Olympics game, the health challenge the endorser faced and how he came through to mesmerize Nigerians in the world of football). (Applegate (2005:139), is of the view that slice-of-life television commercial does not work, primarily because the intended consumer’s attention is pulled away from the product and of the character or some other element in the story. He feels a slice-of-life design will only work if the customer’s attention is on the sales message. To achieve this, it aims at self-persuasion using self-imagining technique thereby allowing audience visualize themselves as the character trying to solve a particular problem and being helped by the brand (O’Shaughnessy, 1995 p483). 7 LIMITATIONS. It is important to note that in every country, there are immense inconsistencies within cultures (kitayama & markus, 1994 p. 289) therefore there would be individuals who appear to have different attributes as stated in this study. The study is partly empirical that is, it not fully based on proven theories so, partly observational. Also, due to time constraint and the word count limit, the research was restricted to cover the few areas represented in the report. To give more credence, a focus group interview would have been conducted of Nigerians to actually see how they respond to this advertisement and how it appeals to them. 8 CONCLUSION Culture is more than merely one’s lifestyle. It delves deeper to categorise ones experience (Kitayama & markus, 1994 p285). Evidently, the advertisement uses the referent system where it brings into play Kanu a notable soccer player in Nigeria. â€Å"It is a connotation that is made to denote the product† (Williamson, 1978 p. 100). Hence, the product is given value by Kanu who already has a value to Nigerians. But, if someone from another culture knows Kanu as a footballer, they will not have access to the referent system because, the meaning of the message will be difficult to interpret (Mooij, 2004 p.211). This is why this advertisement specifically appeals to Nigerians. In advertising to Nigerians, marketers have to put into consideration the cultural background, literacy level as well as income of the masses in order to permeate the market (Baker, 1965 p. 47). Also, the right type of appeal has to be employed. The most consistent used in Nigerian advertising is family value (collectivism, love, care, endurance, protection, investment) and a bit of western values (individualism, personal development, ambition, youthfulness). This advertisement promotes family value (using Kanu’s family especially his son) [see appendix H] as well as personal development (â€Å"I worked hard to be even better†). It also promotes values such as hard work, success and good health which it inferred the product could help achieve. Important also is the use of colour (green: the national colour of Nigeria) which played a major role in this advertisement. According to (Gorn, et al (1997 p. 1387), â€Å"advertisements containing color with higher level of value lead to greater liking for the advertisement†. One’s attitude towards an advertisement could be as a result of the effect of colours on feelings. The analysis of this effect on advert retention is beyond the scope of this work. 9 REFERENCES BOOKS FILL, C. 2009. Marketing Communications: Interactivity, communities and content. Harlow: Pearson Education Limited SHILBURY, D. , S. QUICK and H. WESTERBEEK. EFFECT OF ADVERTISINFG ON COSUMER BUYING BEHAVIOUR Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of cake nowadays. But, to how much extent does these ads actually affect the consumers? Do they actually buy a product just because their favourite film-star is endorsing it? Is it possible that a product can change its image on the consumers overnight, just because of the flashy ad they just released? If we go by theories, there are lot many factors that influence a customer to make a purchase, and advertising is just one small part of a parameter called Psychology. Some of the more influential factors are like: 1. 1. Need of the Product – Considering the market scenario of today (I am talking about inflation), we consumers hardly buy anything when we don’t need it. 2. 2. Affordability – It is not an uncommon sight when a man sighs looking at an expensive brand of shaving cream and goes for the cheaper brand. 3. 3. Brand Image and Loyalty – Very few Surf Excel users would like to opt for a brand like Tide or Nirma just because it is cheaper. 4. 4. Peer group – now this is one factor that does not affect buying as much as it affects buying behavior. Confused? Well, what I meant to say is, we buy a product when we need it, but sometimes, especially when we are buying that particular product for the first time, we need some help with what brand shall we choose. And this is where our peer group comes into picture. It helps us choose a brand when we need a product, but does not tell us when we need that product. Advertising, it can be said, has a similar effect on our purchasing habits as our peer group does. Nobody jumps in to say â€Å"I need that thing† just because the ad that had just been aired on TV is extremely attractive, but yes, sometimes, we may say â€Å"let’s try this brand, the ad on TV looks good. † [The article has been contributed by Jayita Das. A NIFT Mumbai alumnus, she is also a very creative person in her own way. Following her graduation, she worked as merchandiser in the niche segment of Industrial wears. In her spare time she loves reading on topics related to art and motivation which are always close to her heart. She also writes her own blog at Fashion Concepts and you & Love,life,and something else. ]

Great Religions and Philosophies.: Greek Philosophy Essay

In the 6th century B. C, there began a dualism in Greek Philosophy. The development of Greek Philosophy became a compromise between Greek monistic and oriental influences, in other words, a combination of intellectualism and mysticism. Thus began the pre-Socratic philosophy. The interests of pre- Socratic philosophers were centered on the world that surrounds man, the Cosmos. This was during the time of great internal and external disturbances in the Greek society, as it was right after the Peloponnesian war. The pre-Socratic era of Greek Philosophy came to an end when the Sophists turned their attention to man himself, delving into the moral and mental nature of man and dealing with the practical problems of life. The ancient Greeks mirrored their nature, beliefs, morals and customs in Greek Philosophy. Through understanding Greek Philosophy, we can see how the ancient Greeks regard the world around them. Greek Philosophy filled the void in the spiritual and moral life of the ancient Greeks, where in the same place other cultures had their belief in a religion. Wisdom, in the Greek sense, included not only a theoretical explanation of the world around them, but also provided a practical guide to life. From Homer to Hesiod, we see the reflections of the ancient Greeks and their use of Gods to fulfill their spiritual, social and psychological needs. A lot of temples were erected for Greek deities, and the ancient Greeks worshipped Gods to avert calamities, to secure the success of a certain harvest, or as thanksgiving for success in battle or deliverance in wants and wishes. Homeric songs tells stories of how man realizes that all events are governed by natural laws. In the Homeric world, fantastic beliefs and superstitions governed one important aspect of the ancient Greeks– immutable fate. Homeric poems reflect the occasional doubts of the ancient Greeks in prophecy, and the observation about the shortness of life, and the suffering of earthly existence. The great epic writer Hesiod’s philosophy of life rests on the idea of the deterioration of mankind. Hesiod’s perspective runs along the idea that  according to the will of Zeus, the human world is governed by justice and the animal world is governed by might. Hesiod reflects a society then that were seeking the truth and searching for the morality guidelines. And the human conduct of the ancients Greeks of the time were very much intertwined with the behavior of Nature, for example, if they were morally good, they would be blessed and rewarded with bountiful harvests. However, on the other end of the continuum, when a sin has been committed, such as the unconscious incest of Oedipus, all Nature is affected by the offense of man. During the period of the Dorian migration, the ancient Greeks were extending their territorial possessions to a greater extent. This brought about a lot of different morals and customs changes due to social and political changes. All this is reflected in the poetry, philosophies and writings of that era. Passion and feeling was more eminent now, and the attitude of the ancient Greeks towards nature was no longer observational and descriptive but emotional. The ancient Greeks are becoming more conscious of individualism and one’s own strength and significance. The increase in property and material goods in the Greek society intensified the deep feeling in the ancient Greeks that earthly things are transient and a lot of them started to look at a more superterrestial support that would assure them security and permanence amidst all the changes in mortal things. The ancient Greeks were also more possessed by an innate immense religious fear, the fear of sinning or omission against any gods. A lot of them felt the necessity for atonement and purification. During this time came the advent of cleansing rituals, an example being the purification of Athens by Epimenides after the defilement of the city by Cylon. Epimenides and many similar holy people of his time would go into trances that would provide him with divine revelations. Epimenides was considered very close to the gods, due to a mode of life made holy by asceticism. Prophets and priests like Bacides and Sibyls reflect the need of the ancient Greeks for atonement. These prophets and priests were called upon to perform purification rites and prophetic trances. Spirit conjuring became a common practice, too. With Socrates and Socratic philosophy, the sophists and many philosophers moved away from the ? physics’ of Nature and concentrated on man’s correct conduct of life. Great philosophers like Plato and Aristotle were the important influences that would shape Western thought and culture. They sought to unravel the intellectual limitations of man and the need to find answers to ethical questions. Side by side with this, spawned the Hellenistic Philosophy, which served to explain the change in world conditions at that time when the Greek Polis was destroyed. Inspite of all the Greek philosophers that sought for intellectual wisdom, the fantastic myths and gods of the ancient Greeks still survive and prevail. However, the Greek philosophers made a great effort to obtain a dichotomy between myth and logic. The efforts of these philosophers would prove to be of great influence in modern Western tradition and rationalism. Bibliography. Cornford, F. M. , From Religion to Philosophy. New York: Harper, 1957. Guthrie, W. K. C. , A History of Greek Philosophy. 5 vols. New York: Cambridge, 1990.

Free Essays on Game Theory

Game Theory The first evidence of the game theory can be found in the Talmud concerning the dividing of estates. The game theory wasn’t around then but in 1985 it was recognized. Significant contributions came from John von Neumann in 1928 when he proved the min/max theory, and then again when von Neumann and Oskar Morgenstern published Theory of Games and Economic Behavior. John Nash Jr. published four papers between 1950 and 1953, which contributed to the non-cooperative game theory and to the bargaining theory. In 1994 Nash, John C. Harsanyi, and Reinhard Selten won the Nobel Prize in economics for â€Å"their pioneering analysis of equilibria in the theory of non-cooperative games. The game theory is a branch of mathematics that analysis decision making in conflict situations. These situations exist when two or more decision makers, who have different objectives, have to act on the same system, or share the same resources. The game theory provides a mathematical process for finding the optimum strategy, against an opponent who has their own strategy. The game theory makes the following assumptions â€Å"1. Each decision maker [â€Å"PLAYER†] has available to him two or more well-specified choices or sequence of choices (called â€Å"PLAYS†). 2. Every possible combination of plays available to the players leads to a well-defined end-state (win, loss, or draw) that terminates the game. 3. A specified payoff for each player is associated with each end-state (a [ZERO-SUM game] means that the sum of payoffs to all players is zero in each end-state). 4. Each decision maker has perfect knowledge of the game and of his opposition; that is, he knows in full detail the rules of the game as well as the payoffs of all the other players. 5. All decision makers are rational; that is, each player, given two alternatives, will select the one that yields him the greater payoff. The last two assumptions, in particular, restrict the ... Free Essays on Game Theory Free Essays on Game Theory Game Theory The first evidence of the game theory can be found in the Talmud concerning the dividing of estates. The game theory wasn’t around then but in 1985 it was recognized. Significant contributions came from John von Neumann in 1928 when he proved the min/max theory, and then again when von Neumann and Oskar Morgenstern published Theory of Games and Economic Behavior. John Nash Jr. published four papers between 1950 and 1953, which contributed to the non-cooperative game theory and to the bargaining theory. In 1994 Nash, John C. Harsanyi, and Reinhard Selten won the Nobel Prize in economics for â€Å"their pioneering analysis of equilibria in the theory of non-cooperative games. The game theory is a branch of mathematics that analysis decision making in conflict situations. These situations exist when two or more decision makers, who have different objectives, have to act on the same system, or share the same resources. The game theory provides a mathematical process for finding the optimum strategy, against an opponent who has their own strategy. The game theory makes the following assumptions â€Å"1. Each decision maker [â€Å"PLAYER†] has available to him two or more well-specified choices or sequence of choices (called â€Å"PLAYS†). 2. Every possible combination of plays available to the players leads to a well-defined end-state (win, loss, or draw) that terminates the game. 3. A specified payoff for each player is associated with each end-state (a [ZERO-SUM game] means that the sum of payoffs to all players is zero in each end-state). 4. Each decision maker has perfect knowledge of the game and of his opposition; that is, he knows in full detail the rules of the game as well as the payoffs of all the other players. 5. All decision makers are rational; that is, each player, given two alternatives, will select the one that yields him the greater payoff. The last two assumptions, in particular, restrict the ...

Women are Better Listeners Essay Example | Topics and Well Written Essays - 1000 words

Women are Better Listeners - Essay Example Though the use of a scanning technique known as magnetic resonance imaging (fMRI), the study has shown that there is a major difference between the neural activity of men and women who were listening to someone who was reading aloud. This paper will discuss aspects that show that the results that women are better listeners than men are true. In the current society, more women have joined the corporate world. Despite numerous limitations, organizations that are led by women perform better than those that are led by men. This is because a good leader must listen to the rest of the subordinates. As a result, women leaders are able to listen to the grievances of the rest of the employees. Therefore, they are able to understand their concern and connect closely with them. Consequently, the employees feel motivated to work in the organization. This plays a significant role in enabling the company to achieve the set objectives. This is because, through effective leadership, they feel that they are an integral part of the organization. On the other hand, women are able to easily implement an open office policy. This enables the employees to communicate directly to the top office without the use of the intermediaries. This makes it easy for the leader to intervene on issues that are affecting the performance of the workforce. Th is is achieved through listening keenly and understanding the issue in depth thereby, making it easy for them to come up with effective solutions. This is unlike their men counterparts who are quick to make judgments even before listening to all parties that are in a dispute. Therefore, employees who are led by men tend to fear opening up because the man can react even before listening to both sides of the story.

Accounting as the Production of Financial Data in an Organization Essay

Accounting as the Production of Financial Data in an Organization - Essay Example This paper describes such authoritative sources required in the field of accounting. Among the four source genres, professional associations or credentialing associations often stand out as the most credible and authoritative sources of information on accountancy. This comes as a result of these associations offering membership to several professionals in the accounting field. In addition, these associations set the professional and ethical standards required of all the individuals in the field of accountancy. Professionals associations involve themselves in enlightening members through seminars, conferences and workshops. Moreover, many of these associations produce publications such as scholarly journals and periodicals made available to members of the association and to the general public. Therefore it becomes evident that even though all genres serve as credible sources of information on accounting, professional associations stand out more. The American Institute of Certified Public Accountants (AICPA) is a professional association of Certified Public Accountants. This association stands out as an authoritative source of information on accounting due to various reasons. First, AICPA’s history runs back many years to its founding year in 1887. Therefore, its existence spans 125 years (AICPA website). Having existed for such a long period of time makes the association credible since a record of the association’s activity for all those years prove its authority over other associations whose lifespan is shorter. AIPCA boasts its large membership of around 386,000 Certified Public Accountants. The body gets acclamation as an international body since members of the association consist of individuals from 128 countries around the world. In addition, the members of the association are associates in a  variety of disciplines, among them student affiliates, education, government, public practice, and international associates. This proves that AICPA hosts a very diverse group of associates.