Belle Boyd ( 1843-1900 ) - 1248 Words

Nicole Sanders 3rd hour Belle Boyd (1843-1900) Belle Boyd was born in 1844 as the oldest of eight kids. She went to collage when she was twelve and graduated when she was sixteen. Boyd became a spy for the Confederacy before she was eighteen. When she was a spy she was a messenger and a medical transporter in the south. During many of the wars involving Confederate soldiers Boyd nursed the wounded back to health. Betrayed by one of her first loves, she was arrested twice and after finally being released she went to England to regain her health. While in England she pursued her acting career and started her novel Belle Boyd In Camp and Prison. When she returned to the U.S she shortly toured as an actress until she retired in 1869 and married John Swanston Hammond. Soon after, Boyd suffered a mental collapse and had her first soon in a Stockton insane asylum. She was discharged in 1870 and had three more children before settling in Dallas where her marriage was dissolved in in 1884. She then married her third husband and her full n ame became Belle Boyd-Harding-Hammond-High. She died of a heart attack in Kilbourn, (Which is currently known as the Dells) Wisconsin in the year 1900 at the age of 57. (Answer to question 1). Belle Boyd was the first of eight kids, naturally taking the leadership role in her family. Her family also supported the Confederate cause while the majority of her community was Union supporters. I think this influenced her personality, like how proud

Alternative Health Free Essays

Medical intervention is a continuous quest for health care management. Whether conventional, complementary or alternative medicine, the aim of   health care provider is to give relief to pain or to cure illness of   their patients temporarily or permanently . Alternative medicine is a practice of medicine that prevents or treats disease or ailments without the use of drugs or undergoing diagnostic procedures. We will write a custom essay sample on Alternative Health or any similar topic only for you Order Now It includes chiropractic, acupuncture, yoga, use of medicinal plants, homeopathy, meditation, massage and anything that requires self awareness and belief   that the body can heal itself. The use of alternative medicine is fast growing despite the result of many clinical studies showing its side effects and adverse reactions especially when combined with other procedure. It is therefore important that health care seekers should inform their health care provider of their present condition and current treatment to prevent unfavorable interaction of different treatment modality. DISCUSSION The world of medicine faces a continuous challenge on how to uplift the level   of health care in the country. There are organizations that spend a lot of money to provide the best drug that can cure certain illness. Several funding companies are   searching for the best medication. Clinical trials are continuously conducting studies for the drug development. A variety of medical methods have been accepted by medical practice due to many scientific explanations for their effectiveness and most often than not,   these procedures cost a lot of money. However, absence of side effects and adverse reactions is not an assurance. There are also incidents of unsatisfied medical treatment outcome. Medical lawsuits are becoming rampant nowadays resulting to decline in conventional health visits. In accordance, several health care methods are becoming more accepted as a way of battling ailments. These factors add to the popularity of alternative medicine. Although many people in less developed countries have used alternative medicine, it has not proven to cause 100% therapeutic effect. Many medical literatures have been discussing alternative medicine with complementary medicine. It should be remembered   that alternative medicine is a practice used in place of conventional medicine while complementary medicine is an alternative medicine with concurrent use of conventional medicine. Conventional medicine is medicine practiced by professionals such as Doctor of Medicine, Doctor of Osteopathic Medicine and other allied health professionals like physical therapist, psychologist and registered nurse. It is also known as Western medicine, orthodox, biomedicine or regular medicine. In a study conducted by Barnes and colleagues (2002), the use of complementary and alternative medicine among adults in United States has been revealed. They collected data from the noninstitutionalized population using a computer-assisted personal interview among adults age 18 and above. They found out that 60% of the adults were using some form of complementary and alternative medicine. The   most commonly used   therapies were use of prayer for   health , natural products, deep breathing exercises,   meditation, chiropractic care, yoga , massage , and diet-based therapies. Ernst (2000) revealed in his research the 9% to 65% prevalence of use of complementary/alternative medicine. The given form for treatment was chiropractic in the USA but showed considerable discrepancies. The study suggests that complementary/alternative medicine therapies are frequently used and increasing. â€Å"The true prevalence of use of complementary/alternative medicine in the general population remains uncertain†. Alternative medicine has been practiced from eastern to western part of the world from 2,000-6,000 years of history (Dworkin, 2006). The definition and scope of alternative medicine is so broad that falls into one definition; a   practice of medicine which requires self-awareness, treatment or prevention of disease without the use of expensive drugs and need not undergo through the   high cost   of   diagnostic procedures. It includes all healing approaches that do not use the conventional Western medicine. Alternative medicine includes acupuncture, aromatherapy, Ayurveda medicine, Chinese medicine, chiropractic, herbal medicine, homeopathy, massage, meditation, naturopathy, therapeutic touch and Yoga.    How to cite Alternative Health, Papers

Concept of Universal Health Care

Question: Discuss about the Concept of Universal Health Care . Answer: Introduction: The essay deals with the concept of the universal health care also known as universal health or UHC. UHC is the outcome of WHOs response in 1948 that declared Health a fundamental human right. UHC means the health services will be provided equally to all the individuals and the communities without any financial hardships. These services include essential health services from illness prevention to health promotion, treatment, palliative care and rehabilitation (Sen, 2015). Countries will make progress towards different health related targets if they progress towards UHC. Since UHC helps public to access services that can address the cause of ill health and death, it protects them from financial consequences. The public do not need to pay from own pockets therefore; they are free from the risk of falling into poverty (Tan et al., 2014). For example, the Single-payer health care is a system where the government pays for all the health care costs. The essay discusses the concept of UHC i n Singapore and an overview of the healthcare policy over the last ten years. The Singapore governments ministry of health implements universal health care system. The government implements a system of compulsory savings, price control and savings to ensure healthcare affordability within the public system (Haseltine, 2013). Further, the essay discusses how the government health policies are working towards providing an effective health system. Singapore offers multiple layer of protection through its universal coverage. Singapores health care model involves compulsory health care savings, tax-based subsidies, risk pooling via insurance schemes and ultimate safety net for needy (Lin, 2015). It offers heavy government subsidies (80%) that are accessible by all the Singaporeans in acute hospital wards. Further, Singapore implements compulsory individual medical savings account scheme according to which the public is allowed to pay for their share of medical treatment. It thus, minimises financial burden. Singapore has also implemented Medishield, which is a medical insurance scheme. This low cost scheme allows the public to risk pool the financial risks associated with major illnesses. Medishield includes features such as co-payment and deductibles that promotes individuals responsibility for ones healthcare needs. Singaporeans can also subscribe for Eldershield which protects people from financial risk of struggling with sev ere disability. The other medical endowment fund named as Medifund is the governments safety net for public who cannot afford their medical bills despite heavy subsidies such as Medishield and Medisave (Tan et al., 2014). Many people in Singapore also have private health insurances and are not covered by the governments programmes. The country also allows the people to choose the providers within the government and private hospitals. The patients can also access 24-hour Accident Emergency Departments in the government hospitals (Haseltine, 2013). In 2009, Singapore has established the Agency for Integrated Care to improve the community services and that in nursing homes. It integrates the long-term patient focused care (Chin et al., 2016). The country has established Regional Health systems to link the primary care and the rehabilitation centres with the hospitals. These initiatives of the government are supported by Temasek Cares. The country has launched National Electronic Record Programme in 2011 for supporting telemedicine and telehealth. Once fully developed the system of Electronic Health records it will enable patients to contribute to their personal health records (Fong Tambyah, 2013). In order to manage the rising health care cost, Singapore follows the ideology, Prevention is better than cure. Singapore has implemented preventive healthcare programmessuch as subsidised or free health screening programs. These activities promote healthy lifestyle and reduce substantial incurring of medical expenditure (Wouters et al., 2016). This ideology deals with issue of increasing aging population in Singapore. This principle aims to decrease the increasing vulnerability of the people to the health issues which will eventually decrease the health care costs. To keep the costs in check it regulates the supply and the prices of the health care services (Kumar Ning Zhang, 2008). Singapore government however, does not directly regulate the private medical care costs and are largely subjected to the market forces. These costs vary within the private sector depending on the services provided and the available medical speciality. The government spending on the health care increased from $5.8 billion in 2013-14 to $7.1 billion in 2014-2015 (Fong Tambyah, 2013). The effectiveness of the heath system is ensured by the government through benefits offered by the Medifund and Medisave. The first thing to be noted here is that Medisave only benefits the citizens of Singapore and its permanent residents who are prime contributors of the Central Provident Fund or CPF. Medisave not only allows subsidising the healthcare expenditure but also to pay premiums of Medishield, that is covering 80% of the medical costs at B2/C leveland other shield plans (Choon, 2010). Hence, the subscribers of Medishield can have the most of the outpatient and the inpatient care expenses (deductibles and co-insurance). It thus prevents intake of huge medical assistance and social stressor oh healthcare need. However, it creates a burden on the individual to look after both personal and relatives health care needs in addition to contributing towards CPF (Chen Phua, 2013). It adds to additional burden if the contributor is sole income earner of the family. Hence, it is req uired for Singapore to develop alternate strategy or provide financial subsidies for individuals not contributing towards CPF. This approach will assist Singapore in effectively managing the rising health care costs (Hang et al., 2016). Medifund benefits the needy citizens of Singapore only after meeting a list of requirements such as inability of the patient and the family to pay for the medical expenses inspite of the heavy government subsidies, Medisave and Medishield (Lim, 2010). However, the government though appears to show great concern for the poor and the needy the initiative is still not wholesome. Therefore, the government needs to relook for such patients who are meeting most of the criteria but are refusing to pay the medical bill. Such patients should be eliminated from the benefits of Medifund. On the other hand there may be a family with single income earner who refuses to pay the medical expenses of the dependent households despite being able to. It will increase the health issues of the rest of the households. In 1978, the member countries of WHO have accepted the approach of primary health care with the goal to achieve Health for all which is also known as Alma-Ata Declartion (Choon, 2010). Thus, a decade ago Singapore was not meeting the definition of UHC, which has a prime objective of Equity in access to health services as well as Alma-Ata Declartion. As per this objective every person in need should be able to access the health care services irrespective of who can pay them. These are the areas which are to be revisited by the Singapore government although it has comprehensive and complete health care system (Ng Li, 2011). In order to promote competition and transparency and prevent unwarranted rise in the health care costs, the Singapore ministry of health began to publish the hospital bills to highlight the variation of cost. It was aimed to push hospitals to do more with less, witches later led to some improvements such as the drop in the LASIK prices by more than $1,000 for each eye and is continuing till this day (Hang Thampuran, 2016). It is of great benefits to the consumers. Further, the health outcomes are also published on the websites to encourage further improvement in hospitals which also assists people in making informed choice. There is available statistics that supports the success of the Singapore health system. According to the 2008 reports Singapore spent about $ 10.2 billion on healthcare and expended 2.7 billion on the health services. The drugs in Singapore are kept affordable through Group Purchasing Office that contains the costs of Pharmaceutical related expenditure (Pwee, 200 9). According to Lim (2016), the health care system in Singapore in 2015 was recognised to be the most successful in the world. It has achieved effective results in community health outcomes as well as in financing due to its well-organised health care delivery system. In order to ensure effective health system the government adjusts its policies regularly. Hang et al. (2016) described that the unique features of Singapore are difficult to be replicated in any other country. The medical facilities of Singapore are among the finest in the world. In 2012, the doctor to population ratio was 1:520, the nurses to population ratio were 1:150 and the ratio of dentist to population was 1:3230. Singapore has developed effective health care delivery system. There are 1400 private clinics offering primary care and more than 18 public clinics that provide subsidised care including outpatient, health screening, immunization, pharmacy services and dental care (Lim, 2016). Singapore health care system is strengthening its ties to private general practitioner networks. In 2012, Singapore has introduced the Community Health Assist Scheme which provides subsidies to people from different socioeconomic groups to reduce disparities. The subscribers of this scheme have visits to the participating private clinics that are subsidised for acute conditions, specific dental procedures, chronic illnesses and health screening. There are 460 dental clinics and 720medical clinics participating in this scheme (World Health Organization, 2013). In 2015, Singapore has revised CPF contribution rates to Medisave which encouraged the low- wage workers to save more for their retirement and medical needs (Chen Phua, 2013). Singapore has number of centres that are focusing on the outpatient specialist care such as cancer, skin diseases, cardiovascular diseases, oral care. The National Heart Centre offers full range of treatment to different cardiovascular complications. These centres also conduct research and training program. There are more than 30 clinics offering 24 hours emergency care. Further, public sector has begun renting private clinics to treat subsidised patient due to more number of beds available here. The National Mental Health Blueprint of 2007 guides the agencies involved in mental health care. It laid a groundwork for integrated community living. The voluntary welfare organisations provides a long term care and social support for the elderly population. It has consequently increased the effectiveness of care and has reduced the cost (Chia Chan, 2008). The key drivers promoting UHC in Singapore are organisation and planning, public consultation and regulations (Lin, 2015). The ministry of Health in Singapore undertakes responsibility of needs assessments, manpower planning, cost control, system governance and financing, services planning with the goal of ensuring quality care and responsiveness to citizens needs. The ministry of health has developed core regulatory functions, which are regular conducting of inspections and audits. It licenses health care institutions under the private hospitals and Medical Clinics Act. It safeguards public against false claims by marketing the licensed facilities. The Health Sciences Authority regulates the manufacture, supply, presentation and import of healthcare products and ensures that it meets the internationally benchmarked safety standards. The government of Singapore takes the public and stakeholders views through various sessions and survey. Based on the opinion, the government implemente d various preventive and treatment services such as colonoscopies, mammograms and palliative care. The government also uses performance measurement and scorecard system to improve the performance of health care providers (Lim, 2016). In conclusion, there is a significant improvement in Singapores health care system in the last ten years. It meets the principle of UHC and the Alma-Ata Declaration to a great extent. However, it still needs to address the socio-economic health issues. Singapore government should not manage the rising health care cost issue superficially by addressing its direct influence. Rather, it must prepare its citizens to accept the change and manage the rising health care costs. Hence, recommended approach for Singapore to manage the health care costs by implementing effective strategies is to implement differential healthcare financing schemes to assist people from various socioeconomic group. Further, the current strategies cannot tackle the health care cost due to inflation. Singapore, must review its salary compensation strategy and its employment assistance programs. It can initiate programs to help the unemployed group of people to seek employment in short span of time. Further, it can accord the salary compensation for particular profession or occupation based on the abilities, skills, experience, performance and inflation. References Chen, L. C., Phua, K. H. (2013). Transferring lessons from Singapore: an art or a science?.The Lancet,382(9896), 930. Chia, N. C., Chan, A. (2008).Feminization of ageing and long term care financing in Singapore. East Asian Bureau of Economic Research. Chin, C. W. W., Phua, K. H. (2016). Long-term care policy: Singapores experience.Journal of aging social policy,28(2), 113-129. Choon, C. N. (2010). Social protection in Singapore: Targeted welfare and asset-based social security.Social Protection in East Asia-Current State and Challenges, 90. Fong, J. M. N., Tambyah, P. A. (2013). Singapore's health-care financing.The Lancet,382(9907), 1779-1780. Hang, C. C., Low, T. S., Thampuran, R. (Eds.). (2016).The Singapore Research Story. World Scientific. Haseltine, W. A. (2013).Affordable excellence: the Singapore healthcare story. Brookings Institution Press. Kumar, A., Ozdamar, L., Ning Zhang, C. (2008). Supply chain redesign in the healthcare industry of Singapore.Supply Chain Management: An International Journal,13(2), 95-103. Lim, J. (2016). Positivity and Overcoming Under Happiness in Singapore Healthcare. InEnabling Positive Attitudes and Experiences in Singapore(pp. 83-88). Lim, M. K. (2010). Health Care Reforms in Singapore.Six countries, six reform models: the healthcare reform: experience of Israel, the Netherlands, New Zealand, Singapore, Switzerland and Taiwan: healthcare reforms" under the radar screen, 111-136. Lin, L. W. (2015). Paying for healthcare.'Singapore''s Health Care System': What 50 Years Have Achieved, 75. Ng, A. T. S., Sy, C., Li, J. (2011, December). A system dynamics model of Singapore healthcare affordability. InSimulation Conference (WSC), Proceedings of the 2011 Winter(pp. 1-13). IEEE. Pwee, K. H. (2009). Health technology assessment in Singapore.International journal of technology assessment in health care,25(S1), 234-240. Sen, A. (2015). Universal Healthcare: the affordable dream.The Guardian,6(01), 2015. Tan, K. B., Tan, W. S., Bilger, M., Ho, C. W. (2014). Monitoring and evaluating progress towards universal health coverage in Singapore.PLoS Med,11(9), e1001695. World Health Organization. (2013). World Health Statistics 2013: Part III: Global Health Indicators (Geneva: World Health Organization). Wouters, O. J., Cylus, J., Yang, W., Thomson, S., McKee, M. (2016). Medical savings accounts: assessing their impact on efficiency, equity and financial protection in health care.Health Economics, Policy and Law,11(03), 321-335.

To investigate how temperature affects the rate of reaction of the enzyme catalase on its substrate hydrogen peroxide Essay Example

To investigate how temperature affects the rate of reaction of the enzyme catalase on its substrate hydrogen peroxide Essay Enzymes are biological catalysts which increase the rate of reactions by lowering the activation energy needed for the reaction to tale place. The activation energy is the amount of energy needed for molecules to react when they collide. Molecules need to collide in order to react, this is known as the collision theory. When they collide they may not react as a certain amount of energy is required to break bonds, this energy is the activation energy.Enzymes are made of a long amino acid chain, within this some molecules are attracted to each other, so the chain folds in on itself to form a 3D shape.How enzymes are shaped.An area on the surface of the enzyme is known as the active site. This is where reactions take place to form or break down substances. Enzymes are specific which means a particular enzyme only works on one substance known as its substrate. For example, the substrate of amylase is starch and the substrate of lipase is fats. They only have one substrate because the act ive site is formed in a different shape for each enzyme, where only one substance can fit. The lock and key hypothesis states that the enzyme is like a lock which will only have one key.Lock and Key hypothesisThe substrate shown is the only substance that fits the enzyme. An enzyme substrate complex is the compound formed when the substrate is attached to the active site, it is only in this form for a short time while the substrate is being broken down.Enzymes can break own substances, known as catabolism, or can join substances together, known as anabolism. Together they form metabolism which is every chemical reaction in the body.catabolism and anabolism.Enzymes are affected by four factors which are1. Temperature2. pH3. Enzyme concentration4. Substrate concentrationA temperature increase gives ore energy to gives more energy to the substrate and the enzyme so they are more likely to collide and react. The frequency of the collisions with the right activation energy will increase so the rate of reaction will increase. The rate of increase is shown by a mathematical coefficient known as Q10, which states that a ten degree rise in temperture will cause the rate of reaction to approximately double. However at high temperatures enzymes will begin to denature. This means the attractions holding together the shape of the enzyme will begin to break so the active site loses its unique shape and is unable to react with its substrate. The optimum temperature for most enzymes is 37?C, after this they begin to denature. The enzymes in the body have this optimum temperature and the body has adapted to control its temperature so the enzymes are working at there best.Enzymes also have an optimum pH level, where they work best, any changes to this level will cause the enzymes to begin to denature.Pepsin works best in acidic conditions because it is used in the stomach along with stomach acid. Lipase works best in alkali conditions because it works with bile in the intestine s.Increasing the concentration of either the enzyme or the substrate will increase the number in the solution meaning there is more chance of collisions and reactions. There is a limit to the rate of reaction. For example if the enzyme concentration is increased from the same concentration of enzyme and substrate then the rate of reaction will not increase as there are not enough subsrate molecules to react with.HypothesisI predict that a rise in temperature will cause a rise in the rate of reaction until 40?C, after which enzymes will denature so the rate will fall. This will happen because a rise in temperature will mean the are moving faster and are more likely to collide with the catalase on the potato resulting in a greater frequency of collisions. A higher temperature will also mean more hydrogen peroxide molecules will have an energy above the activation energy, so there will be more collisions with the right activation energy. This will result in the rate of reaction increas ing.After 40?C the rate will fall because catalase will denature. His means the attractions between amino acid molecules in the enzyme will break and the enzyme will lose its shape. The active site of the enzyme changes so it can not break down hydrogen peroxide. As the temperature rises further the catalase will denature more quickly and the rate of reaction will fall further.A graph of rate of reaction against temperature may look like this.The rise of rate of reaction is governed by the Q10 coefficient, which states that a 10?C rise will result in an approximate double of the rate of reaction.MethodPreliminary work was undertaken to determine the amount of hydrogen peroxide and potato to use, and what temperature differences to use. The results are as follows;Volume of Hydrogen peroxide (ml)Length of Potato (cm)Temperature (?C)Volume of gas produced in 5 min (ml)112022202140322032401cm potato was too small to handle, and 2cm potato was not fully covered by 2cm3 hydrogen peroxide. So 2cm of potato was used with of hydrogen peroxide. There will not be enough time for all the experiments to be left for five minutes. So they will be left for four minutes, leaving enough time to complete all experiments.Pour 3cm3 of hydrogen peroxide into a test tube, place this in a water bath of 20?C to warm up. Use a cork borer to retrieve a strip of potato from a potato, cut this to 2cm using a cutting board and a knife. Pour water into a beaker and place and measuring cylinder, full of water, into it, as shown below. Take care not to allow air into the cylinder. Place the end of a delivery tube into the measuring cylinder as shown below. Place the potato on the side of the test tube and close it with the bung of the delivery tube. Allow the potato to drop into the hydrogen peroxide, which should be the temperature of the water bath, and start a timer.Set up of equipmentAs oxygen is produced in the reaction it will displace the air trapped in the test tube, this will be forc ed through the delivery tube into the measuring cylinder. The air will rise to the top as the measuring cylinder is full of water and its volume can be measured. Take readings of gas produced every 30 seconds for four minutes.Repeat the experiment twice for reliability and verification of results. Conduct similar experiments with water bath temperatures of 10?C, 30?C, 40?C, 50?C, 60?C and 70?C. In each case make sure the temperature of the substrate has reached the temperature of the water bath before adding the potato.Other methods which can be used are counting the number of bubbles produced, this would not be accurate as the bubble sizes are not the same and the volume is not measured. Measuring the mass of the gas lost is a better method as readings on the scale will be accurate, however this would require equipment which is not available.To make the test fair all other factors affecting the rate of reaction must be kept constant. This includes surface area of the potato and the concentration of the hydrogen peroxide. The experiment will be kept a fair test by:? Using the same length of potato, to keep the surface area constant,? Using the same volume of hydrogen peroxide,? Washing the test tube out with water and drying it, this will prevent concentration changes in hydrogen peroxide,? Using the same potato, as different potatoes will have different levels of catalase present,? Using the same concentration of hydrogen peroxide,? Using the same cork borer to cut the potato, to keep the surface area constant.The experiment will be safe by:? Always wearing safety goggles, as hydrogen peroxide an damage your eyes,? Not spilling the hydrogen peroxide as it is an irritant, and bleaches,? Taking care when cutting the potato,? Taking care when handling hot water.ResultsThe results obtained are as follows:There was not enough time to conduct two repetitions, however, one repetition was conducted. The rest of the method was followed as planned.1st Set of ResultsGas collected (ml) with the following temperatures (?C)Time (s)10203040506070300.050.100.200.400.100.100.20600.100.100.400.800.200.200.30900.100.200.601.300.300.400.301200.200.500.901.800.400.400.301500.200.501.102.200.400.400.301800.250.601.402.700.400.400.302100.300.701.603.000.600.400.302400.300.801.803.400.600.400.302nd Set of ResultsGas collected with (ml) the following temperatures (?C)Time (s)10203040506070300.050.050.100.200.300.300.25600.050.050.200.600.350.400.25900.200.100.300.900.400.400.251200.100.200.601.300.450.400.251500.150.400.801.800.450.400.251800.200.451.002.200.450.400.252100.200.601.302.700.450.400.252400.300.701.603.000.450.400.25AveragesGas collected (ml) with the following temperatures (?C)Time (s)10203040506070300.050.080.150.300.200.200.23600.080.080.300.700.280.300.28900.100.150.451.100.350.400.281200.150.350.751.550.430.400.281500.180.450.952.000.430.400.281800.230.531.202.450.430.400.282100.250.651.452.850.530.400.282400.300.751.703.200.530.400.28Rate of reactionTemperature (?C)Total gas collected (ml)Rate of Reaction (ml/s)/103100.301.25200.753.13301.707.08403.2013.33500.532.19600.401.67700.281.15AnalysisThe amount of gas produced is proportional to the rate of reaction because if the rate of reaction doubles then twice as many reactions are occurring per second so the amount a gas produced is doubled. The rate of reaction can be found by dividing the gas produced by the time. This has been done in the results.From the graph of temperature against rate of reaction we can see the highest rate of reaction, of 0.013 /s, occurs at 40?C. The rate is slow, 0.00125 /s, at 10?C it then rises with temperature until it reaches its maximum at 40?C. This happens because at low temperatures the hydrogen peroxide has less energy a moves more slowly. It will collide with the catalase less often, meaning the frequency of collisions is low. They are less likely to have the right activation energy so there are less collisions resulting in reactions. This will mean the rate of reaction will be low. At higher temperatures the hydrogen peroxide has enough energy to reach its activation energy and it is also colliding more often, so the rate of reaction will be higher.After 40?C the rate of reaction falls , this is because the catalase begins to denature. When enzymes denature the attractions between amino acids in the enzyme break and the enzyme begins to return to its original shape. The shape of the active site also changes so it cannot break down the hydrogen peroxide.The rise in rate of reaction between 10?C and 40?C complies with the Q10 coefficient, as a 10?C rise causes the rate of reaction to approximately double. This can be shown by dividing the higher rate of reaction by the lower one. For example dividing the rate of reaction at 20?C by the rate of reaction at 10?C should give a figure close to 2.These figures are all close to 2, they will not be exact because Q10 is only an approximate and the results are not perfect .From the table of results showing the average volume of gas produced every 30 seconds we can see that at 50?C the enzymes denature within 2 minutes, as gas is no longer produced. This happens because the enzyme takes time to heat up, while it is still reacting with the substrate. Once it is heated to the temperature of the hydrogen peroxide not all the enzymes are denatured. At 60?C the potato is heated faster and it takes 90 seconds for the enzymes to denature, at 70?C the potato is heated even faster and it takes 30 seconds to denature.The results agree with my hypothesis because I have predicted that the rate of reaction will rise between 10?C and 40?C, and the rate will fall after 40?C. The graph obtained for the results is also similar to the one predicted, and the results seem to follow as predicted.From conducting the experiment and gathering data I can conclude that the rate of reaction between catalase and hydrogen peroxide rises as the temperature of the mixture rises. Th is happens until 40?C, after which the rate of reaction falls because the catalase begins to denature. When enzyme denature attractions between the amino acids break so the enzymes loses its shape. The active site will no longer have its unique shape and the enzyme will be unable to react with its substrate.This is because only the right active site shape can break down hydrogen peroxide, according to the lock and key hypothesis, which suggests the substrate, like a key, will only have one lock, enzyme, it fits into. The reaction follows Q10 until 40?C, because a 10?C rise will give enough energy to the substrate to increase the number of collisions and give more molecules the right activation energy to react when the collide. This will double the rate of reaction.Two anomalous results occurred during the experiment.1. During the repeat reading of the experiment at 10?C the reading at 90 seconds is higher than that of 120 seconds. This does not affect the analysis as the reading was ignored when taking averages.2. During the 50?C experiment the first time the volume of gas produced stopped increasing between 120 and 180 seconds. Gas was then released, it may have been trapped in the delivery tube. When drawing the best fit line this was taken into account, so it shouldnt affect the analysis.EvaluationThe experiment was conducted successfully, the results obtained indicates a clear pattern which can be used to draw and support a valid conclusion. The experiment could not be conducted as planned because there was not enough time to repeat each experiment twice. However, one repetition was conducted which did make the results more reliable.The results are reliable because the experiment was a fair test. This was done by keeping all variables constant. The concentration of hydrogen peroxide was not changed, however, it did vary as it naturally decomposed into water and oxygen. It also decomposed more during the higher temperature experiments because the hydrogen p eroxide had more energy. This was a slight change and could not vary the volume of the gas produced significantly. The same volume oh hydrogen peroxide was used. The surface area of the potato was kept constant by using the same size cork borer and cutting it to the same size.The results are accurate because a narrow measuring cylinder was used, so the volume measured is more accurate. Hot and cold water were mixed to achieve accurate temperatures.An anomalous results occurred during the repeat reading of the 10?C experiment, the reading at 90 seconds is higher than that at 120 seconds. This reading was ignored when taking the average so It does not affect the analysis. It occurred because the measurement was misread, it may have been 0.1 cm3, instead of 0.2 cm3. Another anomalous result occurred during the first taking of the 50?C experiment, gas was released at 210 seconds when the experiment seemed to have stopped. The gas may have been trapped in the delivery tube and should hav e been released earlier in the experiment. This was taken into account when drawing the best fit line on the graph, so does not affect the analysis.The method used was good enough to achieve reliable readings , but it can be improved by measuring the mass of the gas lost, this would be more accurate as digital readings would be taken. Using a smaller frequency and a larger range of temperatures would give more evidence for the conclusion. However would require more time and equipment.Other improvements are, using thinner measuring cylinders, to measure out the hydrogen peroxide and the gas produced. Using a thermocouple thermometer to accurately measure the temperature. The hydrogen peroxide took time to heat up as the test tube is glass and is insulated. Using a better material would save time and would have allowed the plan to be completed. Using electronic equipment to take readings a exactly 30 seconds, would eliminate human error.Further work that would extend the investigation and give more evidence to the conclusion would be, to use different concentrations of hydrogen peroxide and lengths of potato, to see how these affect the rate of reaction. Using other substances with catalase, like liver, to see how enzyme concentration affects the rate.

Oil

Oil In our society today, consumption of oil has become as common as food or beverage consumption. We use oil everyday. Oil is used for many things such as: raw material for many plastics, heating in winter, medicines, clothing, paint, transportation, and pesticides. "Crude Oil can be refined into gas, gasoline, kerosene, gas oil, fuel oil, and long residue" (Cohan, Emily 1). By using oil for basically everything, this natural resource is likely to last for only a short period of time. It seems as if we are always running out of oil and each barrel we use brings us one step closer to completely running out. However, we are finding new oil everyday. "Despite being a very mature producing region, the U.S. Geological Survey and the Minerals Management Service, have estimated that the U.S. still has substantial undiscovered oil and gas resources." Untapped resources are still coming up and are of use (American Petroleum Institute 1).United StatesIn 1859, Pennsylvania put up the world's first oil well (Clifford, Dick 3). According to the American Petroleum Institute, "Oil and natural gas together equal 65 percent of our nation's energy." That is an incredible amount of energy. Without that energy, our world would be in a lot of danger. We would run out of everyday materials such as: rubber, electricity, and other things that we need for existence. In 1904, Captain William Matson proved oil was more efficient than coal. Oil was thereafter used for gasoline in the new cars, in steamers, and in sugar refineries. A ton of coal equals the same amount of energy as 4 barrels of oil (Cohan, Emily, 1). Wow! If people could actually realize how much that actually is then the world would be saved! Think of how much money people could save on...

A Holiday In Italy Essay Research Paper

A Vacation In Italy Essay, Research Paper I ve merely come back from Italy after my 12 yearss trip at that place. It was fantastic to makenew friends during traveling, plus they are nice people excessively. Ironically, Italy is an ancient state, which full of historical heritages, particularly during the Roman Empire. There were a batch of statues and pictures in galleries and museums. In Rome, there has nil but tonss of museum, galleries, churches and Roman forums. It was wash uping to go for whole twenty-four hours on pes. I walked 10 hours a twenty-four hours during in Rome. I spent three yearss at that place, walking about within the museums and galleries. Well, for two yearss my eyes had seen a batch of statues and pictures until I got tired of them. Apart from that, I went to see some of the celebrated churches in Rome, particularly San Peter Church on which was nearby Vatican City. This church is superb and good decorated with statues, pictures and carvings on the ceilings. I don t cognize how to depict it in English. But if one twenty-four hours you have the chance to see Italy in future, you will cognize how great it is. There was something raging me really much during the 2nd twenty-four hours in Rome. I was robbed by two little misss who were at their age of 15 old ages old when I came out from the station office. At first, they came to me inquiring for money by stating me that you were hungering, needed some money to purchase nutrient. I ignored them and walked off. They kept following and drawing my suit. I said I didn Ts have money to give them. Suddenly, I felt a manus fumbling in my pocket. No uncertainty, I caught her handstiffly and I found that they were stealing my money from my pocket. My money was scattered on the floor. I released my custodies to pick up all my money back and the two misss walked off as if nil happened. I chasedthem and shouted for the constabulary. But cipher bothered me. One of the misss pulled up her jumper, demoing her chests in order to halt me barricading their manner. Finally, I gave up and allow them acquire off. I was wholly devastated with this incident which happened in the beginning of the twenty-four hours. Besid es, I went to Florence, Lucca, Pisa, Verona and Vanice. In Vanice, I met an Italian gay guy offering me money to have sex withhim. This happened when I was walking along the bank. A guy started talking to me and then helping me out lots in taking pictures. He also showedme around in one of the Islands in Vanice called Lido. Apart from that, he also bought me drinks and offered to stay in his house by telling me that it was costly to stay in the hotel. So I followed him to hisstudio to have lunch with him. The studio was deserted. There was only he andI in the studio. After filling up our stomach, he started to dance and taught me how to dance. I started suspecting that he was gay as he got closed to me. Suddenly, he embraced me and telling me he loved me. I pushed him away without doubt. He begged me to take off my trousers but I refused. And then, he asked if I want money. He was offering me money to have sex with him. And i said I don t need any money. He begged meto hug him from the back. So that he could do masturbation. I did helping him doing masturbation by pretending hugging at his back. Eventually, his sperm spilt on the floor. After that, I told him that I would have to go somewhere and rang up a friend of mine to let her know that I would stay over night in his house. I pretended to be interested in staying in his house. So I asked his phone number and I said I would give him a call in the evening. But I didn t phone him at all. So Ileft Vanice without his notice. Queuing That s the ridiculous experiences I got in Italy. Anyway, I was glad to know that someone admired me. But it was a pity that it was a gay guy. In the other hand, I met some nice Argentinian and Italianduring the entirely journey. They invited me to stay in their house if I come to visit Argentina. We exchanged address and promised to write to each other. A friend of mine was Italian. I stayed few days in her friends house. Within the few days, we had had meal together. After that I had great conversation with them. I felt great because these let me know more about Italian and their cultures.

Global Branding Essay Example | Topics and Well Written Essays - 3000 words - 1

Global Branding - Essay Example The motivation as to find the main aspects that would increase productivity by understanding how people think and behave based on cultural attributes. This study opened up the need to look for diversity training methods that would improve the way people understood the society. Ideally, the growth of any organization was pegged on an ability to understand the main intrigues that lead to brand loyalty as many argue within the international business platform. Brands will only sell an organization if employees are aware of what the brand means to them and the effects it has on their performance. This essay seeks to answer pertinent questions regarding the link between brand and culture. The main hypothesis is that culture is a huge determinant of how branding will take place, with the building blocks and elements of the brand picking their strength from the key attributes of the inherent culture. If the culture is ignored, branding will not achieve anything in the new market. This will be first handled by briefly looking at the main aspects of Hofstede’s cultural dimensions, the elements that make brands appealing to clients, and the link between the two. Brand management only happens when managements involve employees in the creation of a motivating and sustainable culture. When one hears of the term culture, one of the main definitions that come to mind has to do with the beliefs, customs, art, morals and knowledge that is acquired by a group of people working or living in similar premises. This also extends to the workplace where people share the company’s values, norms, brands, mission statements, objectives, morals, and aims as they work towards meeting the main goals within that organization (Hofstede 2010: 29). Ideally, the growing need for a stable company leads to the growth of a culture that can meet the main demands of the society while working towards the behavioral restructuring of the different people within the

Business Processes and how they are developed in a variety of Research Paper

Business Processes and how they are developed in a variety of industries 3 company plus Aerospace and Defense - Research Paper Example It is popular because of its handy functioning which directs about correct scheme of operations (Hernandez, 1997). Financials: It provides powerful insights regarding future decision making. By budgeting and financial management through SAP, managers may get the acquiescence and better predictability ensured. It is a better means of future forecasting and budgeting decisions. It mechanizes the financial management (accounting and scrolling) and financial supply chain management through automation. It offers meticulous support for corporate governance authorizations for example Basel-II. Human Capital Management (HCM): It provides an optimized solution that covers the entire aspects of contemporary HCM practices. For example, Global view of human capital. It furnishes the aimed goals in a concrete and precise manner. The potential of workforce is optimized and maximized by introducing innovation and suppleness. The Human Resource processes are aided by keeping international standards and contemporary HR practices in view. Operations: It aids overall supply chain and logistics process. The decisions related to procurement, safety inventory and business facility are met basically. The complete view of business cycle and supply chain management is critically put forward. Profitability, production or manufacturing and distribution are the core areas covered while in a supply chain. Quality controlling, error reduction and quality assurance in operation management are the areas of business operations management. System Applications and Products (SAP) utility supports a wide range of business process across supply chain, operations and logistics management (Hernandez, 1997). Following is the brief description of processes which are basically supported by the software. Inventory management: Inventory management is the basic process in order to get operations proficiency. The two views of proficiency are efficiency and responsiveness which

Damage and destruction Essay Example for Free

Damage and destruction Essay A suicide attack, also known as suicide bombing, homicide bombing, or kamikaze is an attack intended to kill others and inflict widespread damage and destruction, in which the aggressor is expecting or intending to die in the process. The concept of self-sacrifice has long been a part of war. However, many instances of suicide bombing today have intended civilian targets, not military targets alone. â€Å"Suicide bombing as a tool of stateless terrorists was dreamed up a hundred years ago by the European anarchists immortalized in Joseph Conrad’s Secret Agent’. † (Feldman, 2006). The ritual act of self-sacrifice during combat appeared in a large scale at the end of World War II with the Japanese kamikaze bombers. In these attacks, airplanes were used as flying bombs. Later in the war, as Japan became more desperate, this act became formalized and ritualized, as planes were outfitted with explosives specific to the task of a suicide mission. Kamikaze strikes were a weapon of asymmetric war used by the Empire of Japan against United States Navy and Royal Navy aircraft carriers, although the armored flight deck of the Royal Navy carriers diminished Kamikaze effectiveness. Suicide attacks were used as a military tactic aimed at causing material damage in war, during the Second World War in the Pacific as Allied ships were attacked by Japanese kamikaze pilots who caused maximum damage by flying their explosive-laden aircraft into military targets, not focused on civilian targets. During the Battle for Berlin the Luftwaffe flew Self-sacrifice missions (Selbstopfereinsatz) against Soviet bridges over the River Oder. These total missions were flown by pilots of the Leonidas Squadron under the command of Lieutenant Colonel Heiner Lange. From 17 April until 20 April 1945, using any aircraft that were available, the Luftwaffe claimed that the squadron destroyed 17 bridges, however the military historian Antony Beevor when writing about the incident thinks that this was exaggerated and that only the railway bridge at Kustrin was definitely destroyed. He comments that thirty-five pilots and aircraft was a high price to pay for such a limited and temporary success. The missions were called off when the Soviet ground forces reached the vicinity of the squadrons airbase at Juterbog. (Beevor). Suicide bombing is a popular tactic among Palestinian terrorist organizations like Hamas, Islamic Jihad, and the Al-Aqsa Martyrs Brigade. Bombers affiliated with these groups often use so-called suicide belts, explosive devices (often including shrapnel) designed to be strapped to the body under clothing. In order to maximize the loss of life, the bombers seek out cafes or city buses crowded with people at rush hour, or less commonly a military target (for example, soldiers waiting for transport at roadside). By seeking enclosed locations, a successful bomber usually kills a large number of people. In Israel, Palestinian suicide bombers have targeted civilian buses, restaurants, shopping malls, hotels and marketplaces. (Analysis: Palestinian suicide bombings). Palestinian television has aired a number of music videos and announcements that promote eternal reward for children who seek shahada, which Palestinian Media Watch has claimed is Islamic motivation of suicide terrorists. The Chicago Tribune has documented the concern of Palestinian parents that their children are encouraged to take part in suicide operations. Israeli sources have also alleged that Hamas, Islamic Jihad and Fatah operate Paradise Camps, training children as young as 11 to become suicide bombers. Papes Dying to Win: The Strategic Logic of Suicide Terrorism (2005) contradicts many widely held beliefs about suicide terrorism. Based on an analysis of every known case of suicide terrorism from 1980 to 2005 (315 attacks as part of 18 campaigns), he concludes that there is little connection between suicide terrorism and Islamic fundamentalism, or any one of the world’s religions . Rather, what nearly all suicide terrorist attacks have in common is a specific secular and strategic goal: to compel modern democracies to withdraw military forces from territory that the terrorists consider to be their homeland (p.4). The taproot of suicide terrorism is nationalism, he argues; it is an extreme strategy for national liberation (pp. 79-80). Papes work examines groups as diverse as the Basque ETA to the Sri Lankan Tamil Tigers. Pape also notably provides further evidence to a growing body of literature that finds that the majority of suicide terrorists do not come from impoverished or uneducated background, but rather have middle class origins and a significant level of education. In a criticism of Papes link between occupation and suicide terrorism, an article titled Design, Inference, and the Strategic Logic of Suicide Terrorism (published in The American Political Science Review), authors Scott Ashworth, Joshua D. Clinton, Adam Meirowitz, and Kristopher W. Ramsay from Princeton charged Pape with sampling on the dependent variable by limiting research only to cases in which suicide terror was used. In a response to the article, Pape asserted that he dealt with these objections sufficiently in his book, and that he had not sampled at all, but rather included the universe of suicide terrorist attacks. (American Political Science Review, 2008). References Feldman, Noah. (29 Oct 2006). Islam, Terror and the Second Nuclear Age Beevor, Antony. (2002). Berlin: The Downfall 1945. Penguin Books. Analysis: Palestinian suicide bombings (May 2008). American Political Science Review. Volume 102, Issue 02, pp 269-273.

Grapes of Wrath Essay: Prejudice Against Immigrants Exposed :: Grapes Wrath essays

The Grapes of Wrath: The Californians Prejudice Against Immigrants Prejudice is a strong word. It is the kind of word that leaves a bitter taste in the mouth. One of Steinbeck's themes in the novel, The Grapes of Wrath, is the prejudice against the migrant workers by the financially established Californians. Steinbeck provides four clear examples of prejudice; the man whose children died of starvation, the fishing story, the California police officer and the history of the Californians. On the way to California, the Joad's encountered other people that had already been to California and were now returning. One of these encounters, with the ragged man with the sunburned face, is described on page 242. The ragged man had children that died because wages were too low and work was too scarce to afford food for his children and wife. His story was one of pain and despair and was evidence of the cruel and inhumane treatment which resulted from the California farmers prejudice towards the migrant workers. Later, the Joads stop by a river where Tom and his Father find a spot to go swimming. Two men, a man and his son, who asked if they might also join them in swimming, promptly join them. The men start talking and it turns out that the other two men have just come from California. They tell a story describing the conditions as very unsafe and uncomfortable and mention the prejudice against the workers. Subsequently the Joads paid no head to this warning either. Hence, they traveled on, only to meet up with a very dispassionate police officer. The police officer gave the Joads a first hand experience of the prejudice that Californians had against the migrant workers. The policeman treated the migrants with no respect. This officer, who undoubtedly had taken an oath to uphold the law and promote the public good, would have been more happy see the Joads drop off the face of the earth than see them in California. The Corollary chapter Nineteen deals with the history of California. How it was settled by the feverish Americans. Through these descriptions we can start to understand the Californians prejudice against the migrant workers. The chapter describes the initial owners of the land, the Mexicans, as being "weak and fed". This description would suggest that the Mexican's were like well fed livestock. Grapes of Wrath Essay: Prejudice Against Immigrants Exposed :: Grapes Wrath essays The Grapes of Wrath: The Californians Prejudice Against Immigrants Prejudice is a strong word. It is the kind of word that leaves a bitter taste in the mouth. One of Steinbeck's themes in the novel, The Grapes of Wrath, is the prejudice against the migrant workers by the financially established Californians. Steinbeck provides four clear examples of prejudice; the man whose children died of starvation, the fishing story, the California police officer and the history of the Californians. On the way to California, the Joad's encountered other people that had already been to California and were now returning. One of these encounters, with the ragged man with the sunburned face, is described on page 242. The ragged man had children that died because wages were too low and work was too scarce to afford food for his children and wife. His story was one of pain and despair and was evidence of the cruel and inhumane treatment which resulted from the California farmers prejudice towards the migrant workers. Later, the Joads stop by a river where Tom and his Father find a spot to go swimming. Two men, a man and his son, who asked if they might also join them in swimming, promptly join them. The men start talking and it turns out that the other two men have just come from California. They tell a story describing the conditions as very unsafe and uncomfortable and mention the prejudice against the workers. Subsequently the Joads paid no head to this warning either. Hence, they traveled on, only to meet up with a very dispassionate police officer. The police officer gave the Joads a first hand experience of the prejudice that Californians had against the migrant workers. The policeman treated the migrants with no respect. This officer, who undoubtedly had taken an oath to uphold the law and promote the public good, would have been more happy see the Joads drop off the face of the earth than see them in California. The Corollary chapter Nineteen deals with the history of California. How it was settled by the feverish Americans. Through these descriptions we can start to understand the Californians prejudice against the migrant workers. The chapter describes the initial owners of the land, the Mexicans, as being "weak and fed". This description would suggest that the Mexican's were like well fed livestock.

Effect of Milk Advertising Essay

The milk of the cow is most widely used by humans, but the milk of the mare, goat, ewe, buffalo, camel, ass, zebra, reindeer, llama, and yak is also used. The composition of milk varies with the species, breed, feed, and condition of the animal. Jersey and Guernsey cows produce milk of high butterfat content; Holsteins produce larger quantities of milk but with a lower butterfat content. Milk prepared for sale is often homogenized; in this process it is pumped under pressure through small openings to break up the milk-fat globules, thus ensuring an equal distribution of fat throughout the milk rather than permitting it to rise to the top as cream. In most countries where milk is a commercial product, it is subject to regulations concerning its composition (i. e. , the proportion of butterfat and other solids) and its purity, with sanitary measures in force that cover milk handlers, herds, plants, and equipment. Pasteurization (partial sterilization by heating) checks bacterial growth, thereby making milk safer to drink and increasing its keeping qualities and range of transport. Milk, an almost complete food, consists of proteins (mainly casein ), fat, salts, and milk sugar, or lactose , as well as vitamins A, C, D, certain B vitamins, and lesser amounts of others. (Many people are unable to digest milk after childhood because they stop producing an enzyme needed to break down lactose, but usually they still can digest yogurt, hard cheeses, and lactose-reduced milk products.) Commercial dairies often supplement natural vitamin D with a concentrate. Milk is a major source of calcium and a good source of phosphorus. Low-fat and skim milk fortified with vitamins A and D have the same nutritional value as whole milk, but with fewer calories and less cholesterol . Whole milk has 3. 5% milkfat, low-fat milk 1% to 2%, and skim, 0. 5%. Heavy cream has a minimum of 36% milkfat, half-and-half not less than 10. 5% nor more than 18%. A patent was issued for the production of dried milk in Great Britain in 1855, and for concentrated milk in the United States to Gail Borden in 1856. The two types of concentrated milk are condensed and evaporated; condensed milk is a sweetened product (over 40% sugar), and evaporated is unsweetened. Dried, or powdered, milk is made by passing a film of partially evaporated milk over a heated drum or by spraying it into a heated chamber in which the particles dry. Malted milk is a dried mixture made of milk and the liquid from a mash of barley malt and wheat flour. Bibliography See S. K. Kon, Milk and Milk Products in Human Nutrition (1972); T. Quinn, Dairy Farm Management (1980); D. Carrick, Milk (1985). The Columbia Electronic Encyclopedia ® Copyright  © 2007, Columbia University Press. Licensed from Columbia University Press. All rights reserved. www. cc. columbia. edu/cu/cup/ milk Liquid secreted by the mammary glands of female mammals to nourish their young. The milk of domesticated animals is also an important food source for humans. Most milk consumed in Western countries is from cows; other important sources include sheep, goats, water buffalo, and camels. Milk is essentially an emulsion of fat and protein in water, along with dissolved sugar, minerals (including calcium and phosphorus), and vitamins, particularly vitamin B complex. Commercially processed cow’s milk is commonly enriched with vitamins A and D. Many countries require pasteurization to protect against naturally occurring and artificially introduced microorganisms. Cooling further prevents spoilage (souring and curdling). Fat from whole milk (about 3. 5% fat content) can be removed in a separator to produce cream and leave low-fat milk (1–2% fat) or skim milk (0. 5% fat). Milk is usually homogenized, forced under high pressure through small openings to distribute the fat evenly. It may also be condensed, evaporated, or dehydrated for preservation and ease of transport. Other dairy products include butter, cheese, and yogurt. INTRODUCTION This study will evaluate the influence of culture and cultural values on style of appeals used in advertising Peak Milk â€Å"its in you† to Nigerians. Also, it uses the eclectic method to decipher advertising strategies that appeal to Nigerians. The advertisement [see appendix A] is perceived as an epitome of what appeals to Nigerians because it cuts across age, gender, and lifestyle in the Nigerian society. To further understand this, a semiotic analysis is used to â€Å"decode elements of visual images† (Seale, 2004 p.274), as well as encoded message using the signified and signifier. 2 BACKGROUND Royal Friesland Campina, a Netherlands based company, established West African Milk Company (WAMCO) in Nigeria in 1974 (Friesland campina). They are the producers of Peak milk, a diary product which is the market leader in diary based nutrition in Nigeria (Nigerian bulletin). Therefore, one would ask should companies that are market leaders spend heavily to promote their brand given that â€Å"there is no direct link between a commercials and product usage in the mind of consumers† (Mooij, 2005 p. 275). bBut, she also affirmed that advertising works in diverse ways. Thus, the aims of this study, to find out how advertisers effectively appeal to the Nigerian market? According to World Bank report, â€Å"Nigeria is the largest country in Africa with a growing population of 148 million people, about 200 ethnic groups and 500 indigenous languages†. It is also perceived to be the second largest economy in Sub Sahara Africa. One can deduce from this that it is a multi ethnic nation enriched with diverse norms and values. In this case, how can advertisements reach out to this populace knowing the diversity that is inherent in the nation? In order words, what appeals to Nigerians? 3 SEMIOTIC ANALYSIS To understand the appeals and cultural dimensions employed in this advert, the entrenched message has to be worked out using semiotics analysis especially because â€Å"symbolism is highly used in high context culture† (Mooij, 2004 p. 33). As indicated by Baldwin, 2004 p. 51 â€Å"semiotic is the systematic study of sign† used to decipher the denoted and connoted meanings embedded in advertisements. But, it is less objectiveity and generalizable because of its reliance on personal interpretation of the researcher (Seale, 2004 p. 272). Embedded in this adverts are signs which can be understood by the â€Å"relationship between signifier and signified† (Seale, 2004 p. 273). This illustrates how â€Å"the signifier of the overt meaning in an advertisement has a function of its own† (Williamson, 1978 p. 19). In this scene, the product (the only time it appears in the advertisement) is placed by the endorser while preparing for training. The sign could be interpreted in different ways with one being that the product helps Nwankwo Kanu to become even better. Here, the significance of milk is transferred to Nwankwo’s performance. From the advertisement one can see that â€Å"this correlation is non-sequential [because] the two things are not linked by †¦ a narrative but by their place in a picture† (Williamson, 1978 p. 19). â€Å"The transference of significance [also] does not exist in the advertisement, but requires us to make the connection† (Williamson, 1978 p. 18). It was not stated in the advertisement that Nwankwo Kanu is succeeding because of his consumption of Peak milk or milk makes oneyou achieve one’s your ambitions, therefore, this meaning does not come into place until the transference is completed by the audiencewe complete the transference ourselves. Transference cannot occur if the object (peak milk) does not have any significance to be transferred. That is to say that a system of meaning must already exist in which milk is seen as a nutritious fluid that â€Å"contains some health promoting component† (Barlic, 2001 p. 3). Also, there is no direct correlation between Kanu and Peak milk in the advertisement but, the milk is strategically positioned [see appendix B] in other to create assumption in the mind of the viewers. The link relates to what Nwankwo Kanu means to Nigerians. This advertisement â€Å"presents this transference of meaning to viewers as fait accompli† (Williamson, 1978 p. 25) because it is only in the advertisement that this transference takes place. 4 CULTURAL VALUES OF NIGERIANS Goodenough 1971, cited in Usunier et al 2005 p. 5 defined culture as â€Å"a set of beliefs or standards shared by a group of people which helps the individual decide what is, what can be, how to feel, what to do and how to go about doing it† (Usunier et al, 2005 p. 5). It is seemingly the attitude and behavior that characterizes the functioning of a group (answers. com) and could also be said to be the attributes and values of a set of people. Cultural values is alleged to be the â€Å"root of consumer behaviour which is a process where people use ideas and experience to satisfy needs and desires† (who said this) therefore, advertisements of products should be adapted to a nation’s dimension of culture (Mooij 2004 p. 2). Relating this to Nigeria, Hofstedes’ dimension of culture propagates that Nigeria is a high power distance nation which is also very collectivist and has a low uncertainty avoidance nature. It is also seen as a short term oriented populace and is midway in the masculinity index [see appendix C]. From the Hofstedes’ classification of Nigeria, it could be said that there is a visible sign of status and ambition mentality with results being attributed to one’s own ability (Hofstede 2005), though identity most often is based on social network whereas, a very result oriented driven (mooij 2004) attitude is maintained. 4. 1 RELATING THE ADVERTISEMENT TO HOFSTEDES MODEL Advertising is believed to be the most culture-bound element in the marketing mix since it is highly influenced by culture which happens to be the most important factor in explaining information found in advertising (Usunier, 2005 p. 413). This is vital because response towards product based one’s interpretation of advertisement is often biased by cultural influence [see appendix D]. (this sentence is not clear) * The son’s respect for his dad and achievements depicts High power distance of Nigerians. * The likelihood of the son to follow his father’s foot step (hair style, football skills displayed) [see appendix E] shows the collectivist side of Nigerians. * Nwankwo Kanu being very ambitious despite shortcoming and high level of responsibility displayed illustrates the masculine character of Nigerians. * The ability to remain calm in adversity, less anxiety and relaxed atmosphere proves the low uncertainty avoidance nature. * Ability to focus on goal portrays short time orientation. (is it short time or short term? cos u earlier said short term) 5 ADVERTISING PEAK MILK TO NIGERIANS: USE OF APPEALS. Known to be among the happiest people on earth, Nigerians are fighters whom despite all odds try to actualize their dreams hence the slang â€Å"suffering and smiling† (mypenandpaper). As a result of this, success and achievements are celebrated. The core values that characterize Nigerian culture are achievements, materialism and sense of pride. Advertisers try to target these core values in orderother to target Nigerian attitude towards advertising messages which focuses on self improvement and achievement of personal goals as well as collective goals but overall, the feeling of harmony with others. In other to sell products, it has been discovered that â€Å"advertisers rely overwhelmingly on persuasive messages to sell product and services(where is the closing quotation sign? ) also minding the fact that â€Å"consumers have favourable attitudes towards messages that reflect their own socio-cultural values† (Alozie, 2009 p. 1) [see appendix F]. The main plot of this advertisement is brand retention. It appeals to Nigerians by using a positive figure in Nigeria and his son telling his success story thereby, associating the brand to his success. Agrawal 1995, cited in Usunier 2005 is of the belief that â€Å"‘cultural sensitivity†(be consistent with quote sign)’ is generally portrayed in advertisement via the use of appeals (p. 413). Tellis 2004 noted three major forms of appeals in advertising which are arguments, emotions and endorsement (p. 23) but two are mostly inherent is this advertisement. 5. 1 CELEBRITY ENDORSEMENT Oguntimehi believesbeliefs that it is â€Å"a battle for advertises to entice television target audience into viewing a commercial†. For this reason, they use celebrities to endorse brands and create a general conditioning procedure (Till, 2008 p.180) which makes the advertisement very successful in terms of keeping public’s attention throughout the duration of the advert, and also heightening retention which would ultimately lead to purchase intention of the product [see appendix G]. This can only be achieved if the audience is familiar with the endorser and identify with the source (Oguntimehi, 2009). Prior to this advertisement by peak milk majority of Nigerians do not know or have not seen Kanu’s son therefore this grabs their attention. (Tellis, (2004 p.179) pointed out that â€Å"celebrities tend to be unpredictable and can hurt brand by their behavior and statements†. However, Till noted that â€Å"the use of celebrity endorsers is profitable despite the risk involved† (Till, 2008 p. 182). Two very important models based on the work of social psychologists should be taken into account while shopping for endorsers. These are, the Credibility model and the Attractiveness model which depicts the trustworthiness of the endorser and the likeability as well as the familiarity of endorser respectively (Till, 2008 p. 183; Tellis, 2004 p.182). This advertisement features Kanu simply known as ‘Kanu’ and nicknamed ‘papilo’: Nigerians’ most decorated soccer player, striker for the National team of Nigeria and for the English Club, Portsmouth (Okon, 2009). His enthralling performance and being one of Africans most highly recognized footballer in the history of football (Okon, 2009), has endeared him to the hearts of millions of Nigerians. According to (Okon, 2009), even though celebrities have an aura of greatness in the eyes of the public, it is germane that they ideally fit the brand being projected. Since milk is seen as very nutritious and has high content of vitamins and minerals, it strategically aligns with the endorser used because of his health history and continuous success. It is believed that their popularity posses the power to influence consumers to swap loyalty to the endorsed brand as well as make such adverts linger continually in the public’s memory (Okon, 2009). This is coherent with the elaboration likelihood model where â€Å"affect transfer is considered to be stronger in low-involvement situations† like buying milk (Till, 2008 p. 182). 5. 2 EMOTIONAL APPEAL. Advertising has the power to attach emotional values to the brand which in turn builds positive reputation (Thomas 2008). According to (Fill, (2009 p. 520), advertisers often use â€Å"emotion-based messages† to make distinctions in products placement especially when there is little or no differentiation between its products and that of competitors. Therefore, this appeal uses characters within a plot to pass across emotional messages in drama like scenes (Tellis, 2004 p. 23) so as to grab consumers’ attention. Due to consumersthem preferring characters that can be identifiedthey can identify with (Usunier, 2005 p.419), in advertising the Peak brand the advertisers made use of a personality that every Nigerian across all gender, tribe, religion and ages can relate with. Also used is the subliminal effect which further entrenches the product value in the mind of the populace consequently anytime you think of Kanu’s trail, success or even his son, you think of Peak milk (prior to the advertisements majority of Nigerians did not know Kanu’s son). This also appeals to the collectivist nature of Nigerians in order to build brand loyalty which is a â€Å"key concept in collectivist cultures and spreads from people to product† (Usunier, 2005 p.93). Hofstede notes that cultures with lower uncertainty avoidance like the West African Region have tendency to ask for less information since information reduces uncertainty which they are not prone to (Hofstede 2005). One could see that the advert does not supply any information about the product. This could be as a result of Nigerians being low uncertainty avoidance in addition to the advertisers trying to create an impression in the mind of the populace in other to establish the product in their minds by associating its product to the emotional past of Kanu in that way giving the product added value. Time is not viewed as a linear fashion rather as a composition of events that have occurred. Generally, Nigerians are known to operate a two-dimensional time phenomenon- a long past and present (Alozie, 2003). This advert makes reference to past victory as a nation in the 1996 Olympics and Kanu’s victory over his health. According to (Wilson, (2005 p158), the trend of using nostalgia as a way to sell various products is not new. It is a â€Å"bittersweet emotion† (Wilson, 2005) so its application has to be well thought of. The advert â€Å"clearly attempts to trigger†(who said this? ) nostalgia in consumers as well as potential ones. The advertiser used images from the past to attract the publics’ attention (Nigeria’s victory in 1996 Olympics a feat that everyone desires to see again). The advert does not provide facts about the product, identification with the brand comes only at the end of the commercial (Mooij 2004 p. 135) it drives at associating certain traits with the product so when you think of those traits, automatically you think of the product. It focuses more on emotional appeal thus associating the product with achievements despite all odds which could be said to be the core value of Nigerians. According to Decision Analyst, the extent to which an advertisement succeeds is dependent on the strength of the creative concept. 6 SLICE OF LIFE Slice of life appeals to self esteem (Taflinger 1996). According to answers. com â€Å"it is the actual experience represented realistically and with little alteration. † Shilbury, et al (2003: 176) stated that, â€Å"‘Slice of life advertising uses some aspect of daily life as a part of the advertising. The intent behind this approach is to communicate messages and images to consumers that they can relate to†Ã¢â‚¬â„¢. Despite this, (Fill, C. (2009 p. 518) is of the view that the message should be presented in such a way that the receiver can identify immediately with the scenario being presented. Fill’s view relates with this advertisement in the sense that the storyline used can be related to by every Nigerian (the story of the Olympics game, the health challenge the endorser faced and how he came through to mesmerize Nigerians in the world of football). (Applegate (2005:139), is of the view that slice-of-life television commercial does not work, primarily because the intended consumer’s attention is pulled away from the product and of the character or some other element in the story. He feels a slice-of-life design will only work if the customer’s attention is on the sales message. To achieve this, it aims at self-persuasion using self-imagining technique thereby allowing audience visualize themselves as the character trying to solve a particular problem and being helped by the brand (O’Shaughnessy, 1995 p483). 7 LIMITATIONS. It is important to note that in every country, there are immense inconsistencies within cultures (kitayama & markus, 1994 p. 289) therefore there would be individuals who appear to have different attributes as stated in this study. The study is partly empirical that is, it not fully based on proven theories so, partly observational. Also, due to time constraint and the word count limit, the research was restricted to cover the few areas represented in the report. To give more credence, a focus group interview would have been conducted of Nigerians to actually see how they respond to this advertisement and how it appeals to them. 8 CONCLUSION Culture is more than merely one’s lifestyle. It delves deeper to categorise ones experience (Kitayama & markus, 1994 p285). Evidently, the advertisement uses the referent system where it brings into play Kanu a notable soccer player in Nigeria. â€Å"It is a connotation that is made to denote the product† (Williamson, 1978 p. 100). Hence, the product is given value by Kanu who already has a value to Nigerians. But, if someone from another culture knows Kanu as a footballer, they will not have access to the referent system because, the meaning of the message will be difficult to interpret (Mooij, 2004 p.211). This is why this advertisement specifically appeals to Nigerians. In advertising to Nigerians, marketers have to put into consideration the cultural background, literacy level as well as income of the masses in order to permeate the market (Baker, 1965 p. 47). Also, the right type of appeal has to be employed. The most consistent used in Nigerian advertising is family value (collectivism, love, care, endurance, protection, investment) and a bit of western values (individualism, personal development, ambition, youthfulness). This advertisement promotes family value (using Kanu’s family especially his son) [see appendix H] as well as personal development (â€Å"I worked hard to be even better†). It also promotes values such as hard work, success and good health which it inferred the product could help achieve. Important also is the use of colour (green: the national colour of Nigeria) which played a major role in this advertisement. According to (Gorn, et al (1997 p. 1387), â€Å"advertisements containing color with higher level of value lead to greater liking for the advertisement†. One’s attitude towards an advertisement could be as a result of the effect of colours on feelings. The analysis of this effect on advert retention is beyond the scope of this work. 9 REFERENCES BOOKS FILL, C. 2009. Marketing Communications: Interactivity, communities and content. Harlow: Pearson Education Limited SHILBURY, D. , S. QUICK and H. WESTERBEEK. EFFECT OF ADVERTISINFG ON COSUMER BUYING BEHAVIOUR Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of cake nowadays. But, to how much extent does these ads actually affect the consumers? Do they actually buy a product just because their favourite film-star is endorsing it? Is it possible that a product can change its image on the consumers overnight, just because of the flashy ad they just released? If we go by theories, there are lot many factors that influence a customer to make a purchase, and advertising is just one small part of a parameter called Psychology. Some of the more influential factors are like: 1. 1. Need of the Product – Considering the market scenario of today (I am talking about inflation), we consumers hardly buy anything when we don’t need it. 2. 2. Affordability – It is not an uncommon sight when a man sighs looking at an expensive brand of shaving cream and goes for the cheaper brand. 3. 3. Brand Image and Loyalty – Very few Surf Excel users would like to opt for a brand like Tide or Nirma just because it is cheaper. 4. 4. Peer group – now this is one factor that does not affect buying as much as it affects buying behavior. Confused? Well, what I meant to say is, we buy a product when we need it, but sometimes, especially when we are buying that particular product for the first time, we need some help with what brand shall we choose. And this is where our peer group comes into picture. It helps us choose a brand when we need a product, but does not tell us when we need that product. Advertising, it can be said, has a similar effect on our purchasing habits as our peer group does. Nobody jumps in to say â€Å"I need that thing† just because the ad that had just been aired on TV is extremely attractive, but yes, sometimes, we may say â€Å"let’s try this brand, the ad on TV looks good. † [The article has been contributed by Jayita Das. A NIFT Mumbai alumnus, she is also a very creative person in her own way. Following her graduation, she worked as merchandiser in the niche segment of Industrial wears. In her spare time she loves reading on topics related to art and motivation which are always close to her heart. She also writes her own blog at Fashion Concepts and you & Love,life,and something else. ]

Great Religions and Philosophies.: Greek Philosophy Essay

In the 6th century B. C, there began a dualism in Greek Philosophy. The development of Greek Philosophy became a compromise between Greek monistic and oriental influences, in other words, a combination of intellectualism and mysticism. Thus began the pre-Socratic philosophy. The interests of pre- Socratic philosophers were centered on the world that surrounds man, the Cosmos. This was during the time of great internal and external disturbances in the Greek society, as it was right after the Peloponnesian war. The pre-Socratic era of Greek Philosophy came to an end when the Sophists turned their attention to man himself, delving into the moral and mental nature of man and dealing with the practical problems of life. The ancient Greeks mirrored their nature, beliefs, morals and customs in Greek Philosophy. Through understanding Greek Philosophy, we can see how the ancient Greeks regard the world around them. Greek Philosophy filled the void in the spiritual and moral life of the ancient Greeks, where in the same place other cultures had their belief in a religion. Wisdom, in the Greek sense, included not only a theoretical explanation of the world around them, but also provided a practical guide to life. From Homer to Hesiod, we see the reflections of the ancient Greeks and their use of Gods to fulfill their spiritual, social and psychological needs. A lot of temples were erected for Greek deities, and the ancient Greeks worshipped Gods to avert calamities, to secure the success of a certain harvest, or as thanksgiving for success in battle or deliverance in wants and wishes. Homeric songs tells stories of how man realizes that all events are governed by natural laws. In the Homeric world, fantastic beliefs and superstitions governed one important aspect of the ancient Greeks– immutable fate. Homeric poems reflect the occasional doubts of the ancient Greeks in prophecy, and the observation about the shortness of life, and the suffering of earthly existence. The great epic writer Hesiod’s philosophy of life rests on the idea of the deterioration of mankind. Hesiod’s perspective runs along the idea that  according to the will of Zeus, the human world is governed by justice and the animal world is governed by might. Hesiod reflects a society then that were seeking the truth and searching for the morality guidelines. And the human conduct of the ancients Greeks of the time were very much intertwined with the behavior of Nature, for example, if they were morally good, they would be blessed and rewarded with bountiful harvests. However, on the other end of the continuum, when a sin has been committed, such as the unconscious incest of Oedipus, all Nature is affected by the offense of man. During the period of the Dorian migration, the ancient Greeks were extending their territorial possessions to a greater extent. This brought about a lot of different morals and customs changes due to social and political changes. All this is reflected in the poetry, philosophies and writings of that era. Passion and feeling was more eminent now, and the attitude of the ancient Greeks towards nature was no longer observational and descriptive but emotional. The ancient Greeks are becoming more conscious of individualism and one’s own strength and significance. The increase in property and material goods in the Greek society intensified the deep feeling in the ancient Greeks that earthly things are transient and a lot of them started to look at a more superterrestial support that would assure them security and permanence amidst all the changes in mortal things. The ancient Greeks were also more possessed by an innate immense religious fear, the fear of sinning or omission against any gods. A lot of them felt the necessity for atonement and purification. During this time came the advent of cleansing rituals, an example being the purification of Athens by Epimenides after the defilement of the city by Cylon. Epimenides and many similar holy people of his time would go into trances that would provide him with divine revelations. Epimenides was considered very close to the gods, due to a mode of life made holy by asceticism. Prophets and priests like Bacides and Sibyls reflect the need of the ancient Greeks for atonement. These prophets and priests were called upon to perform purification rites and prophetic trances. Spirit conjuring became a common practice, too. With Socrates and Socratic philosophy, the sophists and many philosophers moved away from the ? physics’ of Nature and concentrated on man’s correct conduct of life. Great philosophers like Plato and Aristotle were the important influences that would shape Western thought and culture. They sought to unravel the intellectual limitations of man and the need to find answers to ethical questions. Side by side with this, spawned the Hellenistic Philosophy, which served to explain the change in world conditions at that time when the Greek Polis was destroyed. Inspite of all the Greek philosophers that sought for intellectual wisdom, the fantastic myths and gods of the ancient Greeks still survive and prevail. However, the Greek philosophers made a great effort to obtain a dichotomy between myth and logic. The efforts of these philosophers would prove to be of great influence in modern Western tradition and rationalism. Bibliography. Cornford, F. M. , From Religion to Philosophy. New York: Harper, 1957. Guthrie, W. K. C. , A History of Greek Philosophy. 5 vols. New York: Cambridge, 1990.

Free Essays on Game Theory

Game Theory The first evidence of the game theory can be found in the Talmud concerning the dividing of estates. The game theory wasn’t around then but in 1985 it was recognized. Significant contributions came from John von Neumann in 1928 when he proved the min/max theory, and then again when von Neumann and Oskar Morgenstern published Theory of Games and Economic Behavior. John Nash Jr. published four papers between 1950 and 1953, which contributed to the non-cooperative game theory and to the bargaining theory. In 1994 Nash, John C. Harsanyi, and Reinhard Selten won the Nobel Prize in economics for â€Å"their pioneering analysis of equilibria in the theory of non-cooperative games. The game theory is a branch of mathematics that analysis decision making in conflict situations. These situations exist when two or more decision makers, who have different objectives, have to act on the same system, or share the same resources. The game theory provides a mathematical process for finding the optimum strategy, against an opponent who has their own strategy. The game theory makes the following assumptions â€Å"1. Each decision maker [â€Å"PLAYER†] has available to him two or more well-specified choices or sequence of choices (called â€Å"PLAYS†). 2. Every possible combination of plays available to the players leads to a well-defined end-state (win, loss, or draw) that terminates the game. 3. A specified payoff for each player is associated with each end-state (a [ZERO-SUM game] means that the sum of payoffs to all players is zero in each end-state). 4. Each decision maker has perfect knowledge of the game and of his opposition; that is, he knows in full detail the rules of the game as well as the payoffs of all the other players. 5. All decision makers are rational; that is, each player, given two alternatives, will select the one that yields him the greater payoff. The last two assumptions, in particular, restrict the ... Free Essays on Game Theory Free Essays on Game Theory Game Theory The first evidence of the game theory can be found in the Talmud concerning the dividing of estates. The game theory wasn’t around then but in 1985 it was recognized. Significant contributions came from John von Neumann in 1928 when he proved the min/max theory, and then again when von Neumann and Oskar Morgenstern published Theory of Games and Economic Behavior. John Nash Jr. published four papers between 1950 and 1953, which contributed to the non-cooperative game theory and to the bargaining theory. In 1994 Nash, John C. Harsanyi, and Reinhard Selten won the Nobel Prize in economics for â€Å"their pioneering analysis of equilibria in the theory of non-cooperative games. The game theory is a branch of mathematics that analysis decision making in conflict situations. These situations exist when two or more decision makers, who have different objectives, have to act on the same system, or share the same resources. The game theory provides a mathematical process for finding the optimum strategy, against an opponent who has their own strategy. The game theory makes the following assumptions â€Å"1. Each decision maker [â€Å"PLAYER†] has available to him two or more well-specified choices or sequence of choices (called â€Å"PLAYS†). 2. Every possible combination of plays available to the players leads to a well-defined end-state (win, loss, or draw) that terminates the game. 3. A specified payoff for each player is associated with each end-state (a [ZERO-SUM game] means that the sum of payoffs to all players is zero in each end-state). 4. Each decision maker has perfect knowledge of the game and of his opposition; that is, he knows in full detail the rules of the game as well as the payoffs of all the other players. 5. All decision makers are rational; that is, each player, given two alternatives, will select the one that yields him the greater payoff. The last two assumptions, in particular, restrict the ...

Women are Better Listeners Essay Example | Topics and Well Written Essays - 1000 words

Women are Better Listeners - Essay Example Though the use of a scanning technique known as magnetic resonance imaging (fMRI), the study has shown that there is a major difference between the neural activity of men and women who were listening to someone who was reading aloud. This paper will discuss aspects that show that the results that women are better listeners than men are true. In the current society, more women have joined the corporate world. Despite numerous limitations, organizations that are led by women perform better than those that are led by men. This is because a good leader must listen to the rest of the subordinates. As a result, women leaders are able to listen to the grievances of the rest of the employees. Therefore, they are able to understand their concern and connect closely with them. Consequently, the employees feel motivated to work in the organization. This plays a significant role in enabling the company to achieve the set objectives. This is because, through effective leadership, they feel that they are an integral part of the organization. On the other hand, women are able to easily implement an open office policy. This enables the employees to communicate directly to the top office without the use of the intermediaries. This makes it easy for the leader to intervene on issues that are affecting the performance of the workforce. Th is is achieved through listening keenly and understanding the issue in depth thereby, making it easy for them to come up with effective solutions. This is unlike their men counterparts who are quick to make judgments even before listening to all parties that are in a dispute. Therefore, employees who are led by men tend to fear opening up because the man can react even before listening to both sides of the story.

Accounting as the Production of Financial Data in an Organization Essay

Accounting as the Production of Financial Data in an Organization - Essay Example This paper describes such authoritative sources required in the field of accounting. Among the four source genres, professional associations or credentialing associations often stand out as the most credible and authoritative sources of information on accountancy. This comes as a result of these associations offering membership to several professionals in the accounting field. In addition, these associations set the professional and ethical standards required of all the individuals in the field of accountancy. Professionals associations involve themselves in enlightening members through seminars, conferences and workshops. Moreover, many of these associations produce publications such as scholarly journals and periodicals made available to members of the association and to the general public. Therefore it becomes evident that even though all genres serve as credible sources of information on accounting, professional associations stand out more. The American Institute of Certified Public Accountants (AICPA) is a professional association of Certified Public Accountants. This association stands out as an authoritative source of information on accounting due to various reasons. First, AICPA’s history runs back many years to its founding year in 1887. Therefore, its existence spans 125 years (AICPA website). Having existed for such a long period of time makes the association credible since a record of the association’s activity for all those years prove its authority over other associations whose lifespan is shorter. AIPCA boasts its large membership of around 386,000 Certified Public Accountants. The body gets acclamation as an international body since members of the association consist of individuals from 128 countries around the world. In addition, the members of the association are associates in a  variety of disciplines, among them student affiliates, education, government, public practice, and international associates. This proves that AICPA hosts a very diverse group of associates.  

Did the Progressive reform substantially restrain the power of Essay

Did the Progressive reform substantially restrain the power of American capitalism - Essay Example The writer’s argument can be further improved by noting that the progressive movement was not rooting for the end to capitalism, but to address the issues in the system. The best quote to add in the draft would be, ‘progressive reformers attacked the economic and political system for allowing the flourishing of abuses in the capitalist system.’ This quote captures the essence of the progressive reformers, and adds weight to the author’s arguments and enables the reader to identify that the steps taken by the reformers were in the right direction. As a conclusion, the progressive reformers were not looking to do away with capitalism but to change the non-progressive aspects of American capitalismThe writer of this draft encapsulates the essence of the progressive reformers and the impact they had on American capitalism. The draft opens up with an introduction to the events preceding the rise of the progressive reformers. According to the draft, Americans wer e wary that there would be disruptive conflicts that would arise between forces of industrial capitalism and the militant workers they controlled. Though the reformers came to change and deal with the issues associated with capitalism, they did not entirely succeed in derailing the conflicts between capitalists and the working class. The rough draft writer could improve his/her work by noting this point as it shows that though the reformers achieved some form of success it came at a cost. Violence and conflicts between the working class.